Marketing Built by Love
A Human-Centered Foundation to Delight Your Customers, Increase Your Revenue, and Grow Your Business
by Daniel Bussius
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Pub Date Sep 26 2023 | Archive Date Oct 13 2023
Greenleaf Book Group | Greenleaf Book Group Press
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Description
Mention the word “marketing,” and every executive cringes. For decades, we’ve been told that marketing success is hidden behind secret strategies, hacks, and platforms promising incredible results. Yet those results never come, and business owners around the world are left with lost money and lost time—worse off than where they started.
In Marketing Built by Love, Daniel Bussius asserts, with compelling support from academic research, neuroscience, psychology, and over a decade of rigorous real-world testing, that there are four indispensable pillars to marketing success—pillars based on one reality of marketing that will never change: your audience is human.
Whether you’re a small business owner, marketer, or executive, this book will teach you:
• How to mimic the human experience to cultivate customer loyalty
• The four vital components every foundational marketing plan needs
• How to align your marketing with the five science-based stages of human relationships
• How to implement these strategies in a proven marketing framework
Marketing Built by Love will reshape the way you think about marketing and how you communicate with your customers, giving you the framework and strategies you need to create repeatable, consistent marketing success today, tomorrow, and decades into the future. This book is a must-read for anyone who wants to thrive in today’s competitive business landscape.
Advance Praise
“Marketing Built by Love is a must-read for anyone serious about growing their business. Daniel Bussius connects the dots between neuroscience, psychology, and real-world experience, providing a refreshingly human-centered approach to marketing. This book not only offers a framework for creating powerful strategies but also serves as a reminder of the importance of cultivating genuine connections with our customers. It’s time to leave behind the outdated tactics of yesterday and embrace the future of marketing with love.”
—Verne Harnish, founder of Entrepreneurs’ Organization and author of Scaling Up
“Daniel Bussius knows a thing or two about making the customer the hero. His human-centric approach to marketing will add much to any marketing effort you create.”
—Donald Miller, CEO of StoryBrand and Business Made Simple
Marketing Plan
- National trade marketing and sales campaign
- Targeted marketing to booksellers and librarians via Ingram
- Advance distribution of Digital ARC via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media
- Online marketing campaign including targeted advertising, trade advertising, and advance giveaways via Goodreads and Porchlight
Available Editions
| EDITION | Other Format |
| ISBN | 9798886450927 |
| PRICE | $27.95 (USD) |
| PAGES | 296 |
Available on NetGalley
Featured Reviews
Meghan M, Reviewer
Thank you NetGalley for the copy of this book in exchange for a review. I found this marketing book refreshing from other ones I’ve read in the past, and after shortly earning my MBA focusing in marketing. The premise makes sense, and I agreed with a lot of what was said and pulled a few good nuggets out I can use in my job. I think whenever you read a nonfiction book if you can pull a couple things from it and apply it, the book is a win.
Dora Archie O, Reviewer
I was drawn to this book because I self-publish my books and always look for ways to have more sales- and one key thing I struggled with was marketing, how to constantly keep talking about my books, and also how to keep readers engaged and convert that to sales. The author takes his time to provide details on The four vital components every foundational marketing plan needs- and it was new to me, the simple things we do to connect with people, make friends and keep connections could ideally serve as great marketing tools.
I also loved the top takeaways section at the end of each chapter-which refreshed my memory of key insights from the chapter.
This book would be a great companion and encouragement (because the tone of writing is warm and vibrant), to anyone interested in marketing and looking to build great relationships while at it.
Thanks Netgalley for the eARC.
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