Universal Principles of Typography

100 Key Concepts for Choosing and Using Type

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Pub Date Apr 16 2024 | Archive Date Mar 28 2024

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Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type—to use it with clear intent and purpose? The art and science of typography combines subtle tweaks to line lengths with harmonious combinations of weights and styles; considered typeface pairings with a robust set of alternate characters; exciting technological advances with the realities of font licensing. There are so many ways designers can optimize how text is read and influence the way its message is understood—and yet so many designers miscommunicate without even realizing it.

Richly illustrated and easy to navigate, Universal Principles of Typographypairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, typography decisions.

Building upon tried-and-tested principles from the world of print through to the very latest advances in browser technology, this book will equip you with everything you need to make the most informed typographic decisions in your design work today.

Featured principles are as diverse as:

  • Characters & Glyphs
  • Font v. Typeface
  • Hierarchy
  • Inclusivity
  • OpenType
  • Pairing type
  • Rhythm
  • Web fonts

Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.

With Universal Principles of Typography, gain a deep understanding of the universal principles of typography and learn how to apply them across any work you do with type, from the simplest of documents to the most complex of cross-platform design systems.

The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.

Explore 100 key concepts, theories, and guidelines that are critical for choosing and using type.

We communicate with text every single day, but what does it mean to really understand type—to use it...

Available Editions

EDITION Other Format
ISBN 9780760383384
PRICE $40.00 (USD)

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Featured Reviews

Just when I thought this series couldn’t get any better, they come up with a volume on typography. I was so excited to see the title! As someone who dabbles in calligraphy and lettering now and then, this one is right up my alley.

I just love the format where concepts are discussed on the left side of the spread and examples and illustrations on the other. I have to confess that the right side of the spread usually catches my attention the most. Lots to learn for sure. And this one looks like a very good place to get essential info about typography.

Wonderful series and I wonder what the publisher will come up with next. Can;t wait to see!

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