Smart Rivals
How Innovative Companies Play Games That Tech Giants Can't Win
by Feng Zhu; Bonnie Yining Cao
You must sign in to see if this title is available for request. Sign In or Register Now
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Aug 20 2024 | Archive Date Aug 30 2024
Talking about this book? Use #SmartRivals #NetGalley. More hashtag tips!
Description
A new, researched-based look at how traditional or smaller companies can better compete with Big Tech on their own terms—from a Harvard Business School professor and a former Bloomberg journalist.
Companies are fighting the wrong battle. The consensus has been to learn the best practices from Big Tech and imitate them. But new paths for growth aren't created by imitation; they're forged by radical differentiation.
In Smart Rivals, Harvard Business School professor Feng Zhu and former Bloomberg journalist Bonnie Cao show business leaders how to create new competitive advantages by offering product features and benefits that tech giants and other competitors cannot match.
Zhu and Cao bring readers across the globe, revealing how big conglomerates—Coca-Cola, Ping An, and AB InBev—and scrappy upstarts—an Italian toll payment platform, a Chinese footwear retailer, a Nigerian media company, and scores of others—have managed to thrive by tapping into their unique capabilities.
Based on original research and insights gleaned from leaders in a wide-range of industries, Smart Rivals will help you find new capabilities that mere imitation could never provide and lead to new products, services, strategies, and advantages.
Available Editions
EDITION | Hardcover |
ISBN | 9781647826048 |
PRICE | $32.00 (USD) |
PAGES | 224 |
Available on NetGalley
Readers who liked this book also liked:
Gabe Cole Novoa; Goldy Moldavsky; Marissa Meyer; Hafsah Faizal; Jasmine Skye; Faridah Àbíké-Íyímídé; Vanessa Le; Ciera Burch; Trish Lundy; Racquel Marie; Ann Zhao; Judy I. Lin
Teens & YA
Publishers Lunch
General Fiction (Adult), Nonfiction (Adult), Teens & YA
Nancy Thornton Navarro, Adriana Thornton-Cornejo with Philip Mershon
Biographies & Memoirs, Entertainment, History
John Whitmore; Tiffany Gaskell
Business, Leadership, Finance, Nonfiction (Adult), Sports