Cash From The Crowd

Crowdfunding – raising capital in small increments from a large number of people – will inject over 5 billion dollars into the economy this year and is becoming a powerful way to fund new ideas and generate buzz for new products and ventures. Although crowdfunding has the potential to be an amazing boost to entrepreneurs, only 40% of projects succeed in reaching their funding goal. Crowdfunding veteran Sally Outlaw reveals how entrepreneurs can shift these odds in their favor.

Covering pre-campaign, campaign creation and launch, through post-launch, Outlaw details everything you need to know to craft, manage, and promote a successful crowdfunding campaign. An industry insider, Outlaw provides expert advice on how to prepare and effectively promote a project, how to craft your pitch and devise the most compelling rewards, what social media and PR strategies to employ to motivate your backers to open their wallets, and even what to do after you’ve reached your goal to ensure your backers are happy.

Emphasizing that crowdfunding is not a “post it and forget it” proposition and knowing that successful campaigns take work, Outlaw details the steps for success and gives you a surefire plan for raising funds for your business, creative, or civic venture.

Includes:

· Assessing your crowdfunding potential

· Pre-Campaign, Campaign Creation and Launch, and Post Launch How-to’s

· Tips and best practices for convincing “the crowd” to invest in your success

· Insights from successful project owners

· Links to successful campaign videos

· Crowdfunding Toolkit – the resources you need during & after your campaign

Sally Outlaw is the co-founder and CEO of two crowdfunding entities - fundraising platform peerbackers.com and Crowdfunding Academy (CrowdfundingAcademy.com) and has helped thousands of entrepreneurs reach their crowdfunding goals. She is a seasoned entrepreneur who has traveled the globe, including ten years spent in Russia, starting and managing several successful companies and running her own media ventures. Sally is a speaker on the topic of small business financing at various universities, business incubators, and entrepreneurial events and has been a repeated source on the topic of crowdfunding for national media outlets.