The Butcher Game
A Dr. Wren Muller Novel
by Alaina Urquhart
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Pub Date Sep 17 2024 | Archive Date Not set
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Description
From the New York Times bestselling author and cohost of chart-topping true crime podcast Morbid comes the thrilling book two in her national bestselling series, told from the dueling perspectives of a notorious serial killer and a medical examiner seeking justice.
Destruction follows the ruthless serial killer, Jeremy Rose, the Bayou Butcher, as he heads north to evade capture for his horrific crimes. As he seeks safe harbor with a former friend, he remains focused on unfinished business with forensic pathologist Dr. Wren Muller, the only target who’s ever escaped him—twice. But not this time. He’s determined to make Wren suffer, and he’s promised to make her play by his own twisted rules.
Still in shock over the harrowing encounter with her old nemesis, Wren is on forced medical leave in New Orleans, attempting to mend the deep scars of her traumatic past. But with growing evidence that Jeremy is leaving a fresh trail of mutilated victims across Massachusetts, Wren realizes the best way to heal is to renew her pursuit of this vicious killer. She sets her sights on Jeremy, only to discover that she may have walked directly into his trap. As their twisted cat-and-mouse game rachets up to a violent clash of good versus evil, Wren prepares to sacrifice everything to bring Jeremy to justice.
With intense true-to-life details from autopsy technician and Morbid podcast cohost, Alaina Urquhart, The Butcher Game is a gripping addition to the New York Times bestselling Dr. Wren Muller series.
Marketing Plan
Goal: Hit the top of the NYT bestseller list and expand audience from the 200K+ existing buyers of the first book!
Announcement Plan
Mimic the success of the original launch in 2022 with a coordinated title announcement, cover reveal, pre-order incentive and shop links
Explore signed pre-order retailer partner or specific retailer discount code (B&N?)
Launch with signed poster or exclusive beanie for the first 500 customers (message as while supplies last)
Podcast episode announcement
Joint post on Instagram (Alaina, Morbid, Zando)
TikTok video from Alaina in her own words
Media Strategy
Expand on the review success of the first book, which included New York Times Review
Leverage the bestseller status of Butcher and the Wren to secure most-anticipated coverage from trade outlets like Book Riot as well as NYT, WSJ, etc.
Target pop culture and women's interest outlets like E! and Popsugar to access the true crime fanatics and millennial audience
Pitch for crime, thriller, and horror specific outlets like Crime Reads, Mystery Tribune, etc.
Selectively pitch Alaina for features or interviews to outlets with the largest following
Consumer Marketing
Monthly pre-order incentive promotions including "Win a Trip to the Berkshires" contest, opportunity to send Alaina to the city with the most pre-orders, personalized video from Alaina, access to the first chapter, merch, and more
Social strategy to also encompass an audiobook announcement, a playlist release, and behind-the-scenes content from Alaina
BookTok galley competition among Creators
Video content with fellow thriller writers, i.e. Ana Reyes who has a book set in the Berkshires
Advertising
TikTok Spark Ads of high-performing original reviews and Alaina's posts
Amazon advertising targeting the first book and comps/current bestsellers
Goodreads premium giveaway over the summer followed by on-sale advertising campaign
Bookshop or Book Riot homepage takeover
Budget reserved for bestseller messaging in national digital media outlets such as People or NYTimes
Events
Indie bookstore tour with focus on New York and Massachusetts region and cities with largest amount preorder
Halloween event to continue momentum from pub date into spooky season coverage
In conversation with other thriller authors including Ana Reyes
Available Editions
| EDITION | Hardcover |
| ISBN | 9781638931249 |
| PRICE | $28.00 (USD) |
| PAGES | 352 |
