Digital Branding
A Complete Step-by-Step Guide to Strategy, Tactics and Measurement
by Daniel Rowles
This title was previously available on NetGalley and is now archived.
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Pub Date Apr 28 2014 | Archive Date Jun 22 2014
Description
In a fast changing environment where social media has a heavy impact on marketing and branding efforts, Digital Branding provides guidance on creating, implementing and measuring digital campaign strategies. Daniel Rowles presents a step-by-step, practical framework for brand planning, channel selection and measuring the effectiveness of brand campaigns.
Exploring topics like content marketing, social media, search optimization and web analytics, Digital Branding contains real world case studies, a guide to free and paid tools to help measure the ROI from various online channels, and examples of social guidelines, process and policy.
Marketing Plan
--Promotion in conjunction with the author's active presence in all social media--particularly on YouTube
--National media campaign including print and daily online versions of general business publications including Inc; Entrepreneur; Fast Co; Bloomberg BusinessWeek; Fortune Small Business; Forbes
--Wide webinar and podcast program being developed
--Campaign reaching out to start-up and entrepreneurship writers and columnists in national newspapers and top small business bloggers
--Academic marketing promotion to 10,000+ 2- and 4-year college academics, and professors at executive education, extension and certificate courses.
--Advertising in professional magazines
Available Editions
| EDITION | Other Format |
| ISBN | 9780749469955 |
| PRICE | $29.95 (USD) |
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