"Blue Mind is deep down about human curiosity, knowing ourselves more. If J. weren't curious, we wouldn't be where we are now. The sea, once it casts its spell, does indeed hold us in its net of wonder forever. People do protect what they love. Why are these the two simple ideas we repeat so often? Because they're true." ---Celine Cousteau

"At the risk of sounding like Zoolander, water is having a moment right now." ---Amanda FitzSimons, Elle Magazine

"Every conservation movement requires sound science and effective communication. Neuro-conservation skillfully utilizes the insight of neuroscience to accomplish both of these goals. Already, Nichols' work is sending ripples throughout the world." ---Bay Nature Magazine

"If you're suffering from chronic stress and don't have the power to redesign your city nor the courage to take up skydiving, what can you do about it? Wallace J. Nichols, a Research Associate at the California Academy of Sciences at San Francisco, California, recommends to go wherever you can find water." --Michael Gross, Current Biology

"The implications of this premise are profound; they may revolutionize the way we teach conservation and ecology." ---Jeff Greenwald, OnEarth Magazine

"Rekindle that time you fell in love with wet sand between your toes. Explain why you applaud sunsets over water. Translate the call of the sea. Science tells us why we buy things, why music moves us, and how language affects our minds. It's time we understand our connections to the most important features of our planet." ---Chris Reeves, Visitor Programs Manager, Seymour Marine Discovery Center at Long Marine Laboratory, UCSC

"A visionary." ---Outside

"Nichols's message is a critical and compelling one." ---David Bennett, Green Team Operations & Innovations, Google

"If your time on our planet needs less stress and more happiness, find your way to Nichols's Blue Mind for the surprisingly simple and joyous ways water can change your life."—Timothy Dykman, Ocean Revolution

"Nichols insists on a more experiential brand of activism, encouraging individuals to encounter the oceans directly, in order to build personal and emotional connections-to get their feet wet."—GQ Magazine