The 30 Day MBA

Your Fast Track Guide to Business Success

by Colin Barrow

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Pub Date Aug 28 2013 | Archive Date Jul 07 2014

Kogan Page

Business, Leadership, Finance | Nonfiction (Adult)

Description

The 30 Day MBA covers the essential elements and core disciplines in a top MBA program. The subjects covered include accounting, business history, business law, economics, entrepreneurship, ethics and social responsibility, finance, marketing, operations, organizational behavior, personal development, quantitative and qualitative research and strategy. It includes thorough explanation and examples of the "break even analysis," used by MBAs for making cost, volume, pricing and profit decisions, as well as analysis of the emergence of brands in developing countries.

This third edition contains a wealth of additions and enhancements including a table that illustrates which of the world's top business schools have been researched and drawn on for content; a Business Concepts Index that allows readers to quickly find the business tool or technique relevant to the area of business they are interested in exploring; coverage of four key optional modules that every MBA student should take; insights on the top 10 business gurus that every MBA student must know about such as Peter Drucker, Stephen Covey, Ken Blanchard and Tom Peters. It also incorporates external reading and resources, online library and information sources, case studies and links to online self-assessment tests.

Advance Praise

"[E]verything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library - needs this." --Midwest Book Review

"Written for professionals in large and small organizations in the public and private sectors, this book reviews key concepts of business and offers a wealth of links to free learning resources online. The reader-friendly layout includes numerous organization charts, comparison tables, and decision algorithms. This second edition adds material on break-even analysis....Chapter links point to online library and information sources, case examples, and podcasts and video lectures from major business schools. The book's companion website offers short tests. In addition to professionals, the book will also be also useful to students considering business school." --Book News, Inc.

"[S]ound, practical, 'user friendly' information drawn from twelve core disciplines of business ranging from economics and finance to business law and marketing. The 30 Day MBA will enable even the most novice of entrepreneurs and business managers to create their own Management information Resource Centre; deal with operating overseas; understand and navigate the global financial market; become familiar with the advances in operational management tools, techniques, behavior, finance and accounting. Of special note is the chapter devoted to 'Ethics and Social Responsibility'. Highly recommended for personal, professional, academic, corporate, and community library business instructional reference collections." --Wisconsin Bookwatch, The Business Shelf, Midwest Book Review

"[E]verything from business savvy on markets and competitors to research data, case studies, and free business tool downloads. Any business library - and many a general interest lending library -...