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One Size Never Fits All

Business Development Strategies Tailored for Women (and Most Men)

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Pub Date Aug 06 2014 | Archive Date Feb 02 2015

Description

Women are achieving equality in professional service firms by many metrics, but they continue to trail their male counterparts in making it to the very top leadership positions. While the public conversations have largely focused on women's concerns about work-life balance and their hesitation to lean in for opportunities, research demonstrates that the ability to develop business is a greater obstacle for women's success than any other reason.

While most firms actively tout an active commitment to advancing women at all levels, they also adhere tightly to the use of traditional business development strategies, strategies that are unequivocally failing to capture the strengths of talented women in these firms.

Through original research, detailed in the book, Dr. Reeves illustrates how women often are more successful in certain aspects of business development (networking, establishing relationships, delivering excellence in client service), but firms primarily reward closing the sale and getting the credit for the sale—two areas where women are less successful using traditional business development techniques. Dr. Reeves explains why most women (and also most men) fall prey to this flawed traditional business development approach and offers a series of alternative approaches that professional women (and men) as well as the firms in which they work should use instead.

Dr. Reeves’s groundbreaking research and innovative solutions will revolutionize business development for women (and most men), and propel women into the leadership roles which have evaded them in the past.


Women are achieving equality in professional service firms by many metrics, but they continue to trail their male counterparts in making it to the very top leadership positions. While the public...


Advance Praise

Praise for One Size Never Fits All and Arin Reeves

“Dr. Reeves has proven herself as a pioneer on advancing women in
the workplace. She has shifted the conversation beyond recruiting
and retaining women to focus on understanding how the one-model-fits-
all approach to business development should change to help drive
gender equality in professional services firms. I see her book as a
blueprint for women (and men) to better understand, define and create
new business development strategies for themselves and their
organizations. One Size Never Fits All is a must-read for women in
advertising, an industry that is a traditionally a one size fits all, competitive
model.”
—Debbi Vandeven,
Global Chief Creative Officer, VML

“Warren Buffet has partly attributed his success to the fact that he was
only competing with half the population. It’s time for us to pull the
other half of the population in so that we can all reach higher heights.
Arin Reeves has provided a compelling tactical guide on how to do
this—a guide for women in business to compete effectively. She has
dug deep into the behaviors and business systems that hold women
back in professional services businesses, and she offers a brand-new
way of thinking about the problems faced by women in firms. She
challenges the ‘one size fits all’ prescriptions for successful rainmaking
and offers research and case studies for alternative approaches
that individuals and firms can employ to diversify their business
development approaches. This book offers women and companies the
first practical guide of its kind to bringing talent off the sidelines, and
its lessons on team approaches to business development extend well
beyond women and professional services.”
—Anita Antenucci,
Senior Managing Director, Houlihan Lokey

“Can women be successful rainmakers? Reeves says ‘yes,’ and clearly
explains how through her research, the science of gender differences
pertinent to business development, concrete strategies—and her basketball
shoes. This is the book for firms that want to develop more
business. This is the book for women who are frustrated and tired of
wearing someone else’s shoes as they try to develop business. And,
this is the book for men who want to understand why the women who
read this book and implement the strategies are climbing to the top of
the compensation and leadership positions (i.e., money and power).”
—Catherine Lamboley,
General Counsel, Shell Oil Company (retired) and
Leader-in Residence, Center for Women in Law,
University of Texas Law School

One Size Never Fits All is the best business book I’ve read all year. It
goes straight to the heart of one of the most complex and seemingly
intractable issues derailing women on their climb to the top. The stories
and new research are compelling, making this a go-to resource
for leaders and companies who want to win.”
—Terry A. Barclay, President and CEO, Inforum

“Dr. Reeves artfully balances intuition, empirical data, and pragmatism
to make a compelling case for the need of today’s leaders to embrace
a radically different mindset and approach to leading through inclusion
and by seeking many different perspectives in search of all the
right answers and solutions to a problem and not simply selecting one
‘right answer’ to solve the problem. This is exactly the type of mindset
needed within DuPont to maximize the growth opportunities that
exist in the ‘developing markets’ throughout the world.”
—Thomas L. Sager,
Senior Vice President and General Counsel,
DuPont Legal

“Dr. Arin Reeves’s new book, One Size Never Fits All, may be the most
important analytical and strategic consideration of one of the thorniest
issues facing professional services firms in the 21st century—how
to facilitate effective business development by all of its partners or
principals, especially women. With this book, Dr. Reeves continues
to cement her reputation as one of the most data-driven and avantgarde
strategists of our times. She has transcended her long-held role
as a premier researcher and consultant on traditional talent management
issues, progressing first into the realm of visionary, inclusive
leadership with her book The Next IQ, and now into business development—
the backbone of financial success. Dr. Reeves’s focus is how
professional services organizations can effectively create and support
business development practices that may be outside of the box,
but more suitable and effective for women (and some men). In tackling
that challenge, organizations can augment their future growth,
ensure their financial stability, and open the door for more robust
leadership by female professionals. For women, this book is affirming
and encouraging. For firm leadership, it provides a blueprint to
address a significant challenge. As Dr. Reeves herself stresses, ‘data
as a tool for change is empowering.’ Through her well-grounded use of
empirical data and her pragmatic strategy, Dr. Reeves empowers both
women and men to go beyond historical vehicles for business development,
and challenges them to look at new and more universally
effective paradigms. This book is an absolute ‘must read’ for both the
leadership and partners/principals of professional services firms.”
—Sandy Chamblee,
Chief Diversity Partner, Steptoe & Johnson, LLP

“Dr. Arin Reeves is someone whom I have long considered the leading
mind addressing issues of diversity and inclusion in the legal profession.
But…Dr. Reeves has transcended the legal profession to squarely
establish herself among today’s foremost executive management and
international business thought leaders. And she does so with great
stories and practical exercises to put the ideas into action.”
—Veta T. Richardson,
President & CEO, Association of
Corporate Counsel

“In her new book, Dr. Reeves brings great clarity and depth to the challenges
that exist for women in developing business for professional
services firms. She has introduced a solid road map for navigating
these obstacles for female (and male) professionals, and she introduces
a new way of thinking for firm leadership. Firms that employ
these new ideas can create cultures that attract the best talent and
create platforms for different profiles to be successful in developing
new business. Her book is a must read for any professional tasked
with creating new revenue for his or her firm.”
—Lori Stanovich Tucker,
Senior Manager, Business Development, Deloitte
Financial Advisory Services

“Generalities no longer suffice when it comes to diversity and inclusion
initiatives in professional service firms. Firm leaders, firm members
and diversity professionals need specific, concrete, focused research
that can support game-changing initiatives. Arin Reeves’s new book
provides just that — on a topic of critical importance. Arin dissects
firms’ failure to create inclusive conditions for women’s business
development and leadership with humor, common sense, and illuminating
original research. Her affirmative contributions to changing
the face and practices of modern professional service firms are truly
valuable and much appreciated!”
—Sally Olson,
Chief Diversity Officer, Sidley Austin LLP


Praise for One Size Never Fits All and Arin Reeves

“Dr. Reeves has proven herself as a pioneer on advancing women in
the workplace. She has shifted the conversation beyond recruiting
and retaining...


Available Editions

EDITION Other Format
ISBN 9781627224895
PRICE $34.95 (USD)

Average rating from 5 members


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