Non-Obvious

Get the 2018 Updated 8th Edition of This Book! http://a.co/7iscpOc

#1 Amazon Best Seller – ALL BUSINESS (2015 Edition)
#1 Marketing, #1 Entrepreneurship, #1 Market Research and more!
TOP 50 ALL AMAZON KINDLE BOOKS (2015 Edition)
Wall Street Journal Best Seller (2015 Edition)
Winner: Axiom Business Theory Silver Medal (2017 Edition)
Official Selection: Gary’s Book Club at CES (2017 Edition)

What do Disney, Bollywood, and The Batkid teach us about how to create celebrity experiences for our audiences? How can a vending-machine inspire world peace? Can being imperfect make your business more marketable? Can a selfie improve one’s confidence? When can addiction be a good thing?

The answers to these questions may not be all that obvious. And that’s exactly the point.

For the first time ever, Non-Obvious delves into the curation process the author has used for years to build his Trend Reports and takes readers behind the scenes of trend curation (much to the delight of past readers who have been asking about this for years), and show them the methodology they can use to predict the future for themselves.

In this all-new fifth edition, discover how to use the power of non-obvious thinking to grow your business and make a bigger impact in the world. Non-Obvious is filled with entertaining insights like how a pioneering comedy- club charging audiences per laugh may forecast the future of consumption or how a wave of tech firms hiring yogis and offering classes in mindfulness may change the overall culture of business.

Other trends featured in the report include:

· The Reluctant Marketer - Why brands are focusing less on traditional marketing and promotion and more on content marketing and customer experience.

· Glanceable Content - How companies are leveraging our shrinking attention span to create experiences designed for rapid consumption.

· Small Data - How all the excitement about big data in business may be misguided and true value comes from learning to leverage the tiny focal points that matter.

In total, Non-Obvious features 15 all-new trends for 2015 across 5 categories including Culture & Consumer Behavior, Marketing & Social Media, Media & Education, Technology & Design plus Economics & Entrepreneurship. Each is designed to help you take a deeper look at the changing landscape of business and prepare your business for the future.

Finally, Non-Obvious takes a brutally honest look back at more than 60 previous trends from 2011 to 2014, providing an honest assessment of what came true, what was a dud, and why it matters.

“Sharp, articulate, and immediately useful.”
- DANIEL H. PINK
Author of To Sell Is Human and Drive

"Rohit shows us how and where to find the future ..."
- SALLY HOGSHEAD
NY Times Best-selling Author of How The World Sees You

"If you believe in a lifetime of learning, read this book.”
- JONATHAN BECHER
Chief Marketing Officer at SAP

"One of those rare books that delivers … a great read!"
- CHARLES DUHIGG
Author of The Power Of Habit

"A powerful argument for how curation can change your organization.”
- SREE SRINIVASAN
Chief Digital Officer at The Metropolitan Museum of Art

“A goldmine of ideas and trends.”
- GUY KAWASAKI
Chief Evangelist of Canva and Author of The Art of the Start, 2.0

“Insightful, thought provoking and illuminating!”
- SHIV SINGH
SVP Global Head of Digital at VISA

“Generous, insightful and actionable.”
- BERNADETTE JIWA
Bestselling Author, Blogger & Speaker

"It gets better every year!"
- RYAN HOLIDAY
Author of Trust Me I'm Lying and Growth Hacker Marketing

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