Sustainable Ambition
How to Prioritize What Matters to Thrive in Life and Work
by Kathy Oneto
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Pub Date Jun 10 2025 | Archive Date Jun 13 2025
Greenleaf Book Group | Greenleaf Book Group Press
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Description
“A revolutionary approach to achieving goals without sacrificing well-being.”
— Greg McKeown, author of New York Times bestsellers Essentialism and Effortless
Work-life balance is a myth. We need a better, more sustainable way to achieve our life and work goals.
You want to pursue meaningful work and succeed professionally, and you know that personal pursuits matter and fuel your happiness, too. But in today's world, the pressure to do it all can leave you stretched thin and questioning everything—your direction, your choices, and even your ambitions themselves. Time-management techniques and productivity hacks aren’t enough. The endless search for balance feels like chasing a mirage.
The answer? Sustainable Ambition, a transformative method from life-work strategist Kathy Oneto that shows you how to direct your ambitions wisely. Drawing from research, expert interviews, coaching insights, and personal experience, this book reveals a proven, practical framework across three interconnected components—Right Ambition, Right Time, and Right Effort. When these elements are aligned, you can pursue your goals with more joy, peace, and ease. This approach empowers you to:
• Keep your ambitions while making space for your life
• Evaluate a goal or opportunity to determine if the trade-off is worth it
• Be strategic about where you invest your hard work
• Avoid burnout while pursuing your goals
While not a magical solution, Sustainable Ambition offers simple, effective practices to help you make confident choices aligned with what matters most to you now. You don’t have to give up your goals—you can dream big, shape the life and work you want, and thrive.
Advance Praise
“In Sustainable Ambition, Kathy Oneto presents a revolutionary approach to achieving goals without sacrificing well-being. A must-read for those seeking a more holistic and fulfilling life.” —Greg McKeown, author of New York Times bestsellers Essentialism and Effortless
“Ambition looks different for all of us, and it looks different at new points in our lives. In this encouraging book, Kathy guides us all to find a sustainable path where we can achieve great things and love our lives too.” —Laura Vanderkam, author of Tranquility by Tuesday
“Just as becoming indistractable requires mastering your focus, living with sustainable ambition demands aligning your goals with intention and resilience. Kathy Oneto’s method is a road map for anyone seeking to achieve success in a way that energizes rather than depletes you. This book is a game changer for moving beyond the noise of productivity hacks and designing a life of purpose and fulfillment.” —Nir Eyal, author of Indistractable: How to Control Your Attention and Choose Your Life
“For someone, like me, who has struggled with burnout while pursuing ambitious goals, this book feels like a revelation and permission slip all in one. Through her compelling framework of Right Ambition, Right Time, and Right Effort, Kathy Oneto offers a practical and deeply human approach to achieving what matters most—one that works with our natural rhythms rather than against them, like any sustainable system in nature. Her method highlights a profound truth: being ambitious doesn’t have to mean constant striving—we can pursue our dreams while protecting our energy, honoring our need for renewal, and finding more joy in the journey.” —Jen Fisher, best-selling author, podcast host, and global expert on well-being at work
“Ambition is a long game. Kathy Oneto’s Sustainable Ambition is both aspirational and practical, guiding you to make choices and pace yourself to pursue goals on your timeline so you can live sustainably and succeed your way. An essential read for anyone who wants to build a fulfilling career and a life with purpose and resilience.” —Dorie Clark, author of Wall Street Journal bestseller The Long Game and executive education faculty at Columbia Business School
“Most people think ‘sustainable ambition’ is an oxymoron. Kathy Oneto busts that myth in her engaging, practical, and transformational book. Read it and learn how to have significant impact on the world while enjoying your life while you are living it.” —Pamela Slim, author of Body of Work and The Widest Net
“Sustainable Ambition is a must-read for anyone who’s feeling the burn of hustling harder or sick of straining to meet someone else’s definition of success. It’s time to take back your time and live on terms tailored to you. Kathy Oneto shows you how to dream big, live well, and leave a legacy that’s uniquely and distinctly yours.” —Bonnie Wan, bestselling author of The Life Brief and Ad Age’s 2022 Chief Strategy Officer of the Year
“Sustainable Ambition is the book to read when you’re ready to make conscious choices to live like you mean it. Life’s short, and Kathy helps us prioritize what really matters while we’re fortunate enough to be here. This is a must-read for those who want to live spectacularly alive lives.” —Jodi Wellman, founder of Four Thousand Mondays and author of You Only Die Once: How to Make It to the End with No Regrets
“Yes! Ambition is a good thing! And being ambitious in a sustainable way is an even better thing. Sustainable Ambition offers an insightful, strategic approach to finding the sweet spot in Right Ambition, Right Time, and Right Effort.” —Margaret Andrews, Harvard University instructor and founder of the MYLO Center
“Sustainable Ambition is that rarest of books about success and achievement: a curious, nuanced engagement with our desire to be more and do more with our lives—and the hazards that come with that pursuit. Oneto ventures beyond the usual boilerplate about work-life balance or slowing down to offer an alternative path that acknowledges the joy that comes from challenging ourselves and the difficult choices we must make along the way. By embracing how goals and interests evolve as you learn and grow, Oneto delivers practical guidance on discovering what matters most to you, navigating the tensions inherent in a rich life, and pacing yourself for a long life lived ambitiously.” —Tara McMullin, writer, critic, and author of What Works
“In a world where options are limitless, but time and energy are finite, it takes deep reflection and a sound strategy to make your aspirations a reality while also maintaining joy throughout the process. Enter Sustainable Ambition. In her action-driven book, Oneto packs in critical insights to consider on the path to success and provides the road map for going the distance with sustained enthusiasm. While passion, drive, and focus are the keys to making your life goals a reality, recognizing how to prioritize, be resilient, and think holistically are the fuel that will ensure you find both achievement and fulfillment throughout your entire journey.” —Dawn Graham, PhD, author of Switchers: How Smart Professionals Change Careers and Seize Success
“Sustainable Ambition challenges you to be as strategic about your life goals as you are about your career. This personal and professional development guide offers a road map for successfully navigating modern work life without falling prey to overwork and burnout.” —Timothy Galpin, PhD, senior lecturer in strategy and innovation at the University of Oxford Said Business School
Marketing Plan
National trade marketing and sales campaign
Online marketing campaign including advance giveaways
Watch for author and book updates at www.SustainableAmbition.com
National trade marketing and sales campaign
Online marketing campaign including advance giveaways
Watch for author and book updates at www.SustainableAmbition.com
Available Editions
EDITION | Hardcover |
ISBN | 9798886452945 |
PRICE | $29.95 (USD) |
PAGES | 344 |