“I love this book! I couldn’t put this book down; it’s a real page-turner. My wife actually got mad at me because reading it kept me up late at night. I wanted to see what the next person did to increase their happiness. The lessons learned from this happiness experiment are something everyone can apply to their life. I promise if you read this book, you’ll learn how to be happier.” —Jack Canfield, coauthor of the Chicken Soup for the Soul® series and The Success Principles™

“One of the most compelling aspects of The Happiness Experiment is Barney’s concept of ‘pre-quests.’ This forward-thinking approach is exactly the kind of disruptive idea that resonates in our era of exponential change. It encourages a paradigm shift, urging us to think bigger and act sooner in our pursuit of both personal fulfillment and positive impact.” —Peter H. Diamandis, MD, founder and chairman of XPRIZE Foundation; author of Abundance and Bold

“Carl Barney's work beautifully reminds us that longevity isn't merely about extending our years but enriching them. The Happiness Experiment is an essential read for anyone looking to cultivate not just a longer life but a more joyful and fulfilling one.” —Peter Attia, MD, author of Outlive: The Science and Art of Longevity

“This book is a guide to a happier life providing lessons, tools, stories, and a new mindset for what happiness means and how to achieve it. I was entertained by the relatable stories and empowered by the message.” —Alexander McCobin, CEO of Conscious Capitalism, Inc.

“Carl Barney has found a way to stimulate curiosity around the true meaning of happiness and then coach them to embody the full-hearted feeling of delight. This inspiring and practical book will help you integrate happiness into your daily life.” —Marcia Reynolds, PsyD, author of Outsmart Your Brain and Coach the Person, Not the Problem

“Carl is an extraordinary self-made entrepreneur who has realized in Aristotle’s context that ‘a life well lived’ is the foundation for genuine happiness.” —John Allison, retired chairman and CEO, BB&T; retired president and CEO, Cato Institute

“For those fortunate enough to have created an estate sizable enough to outlive the owner, The Happiness Experiment provides an outstanding opportunity to invert conventional wisdom regarding estate planning and wealth transfer. Rather than donating large sums of money to just enshrine one’s name upon a building, why not provide the seed capital to those most important in your life’s journey so their happiness can be witnessed? Carl’s book is a very enjoyable and thought-provoking read while causing genuine reflection on how best to create happiness in others during your own life. Remember, no one has ever seen an armored car at a funeral!” —David Sokol, chairman of Teyton Capital, LLC; author of Pleased But Not Satisfied; coauthor of America in Perspective: Defending the American Dream for the Next Generation

“The Happiness Experiment is a profound and refreshing exploration of how we can develop wealth, relationships, and thoughtful planning to unlock greater joy and fulfillment in our lives. Carl delivers a deeply personal and practical approach to achieving happiness, weaving together real-life stories, innovative tools, and transformative insights. This is not just a book—it’s a guide to rethinking how we use our resources to enrich our own lives and those of the people we care about most.” —Dr. Marshall Goldsmith, Thinkers50 #1 Executive Coach; New York Times best-selling author of The Earned Life, Triggers, and What Got You Here Won’t Get You There

National trade marketing and sales campaign

Targeted podcast media campaign and interviews

Advance distribution of digital review copies via NetGalley to reviewers, bloggers, journalists, librarians, booksellers, and media

NetGalley e-mail newsletter promotion targeted to genre readers

Online marketing campaign including targeted advertising, advance giveaways, and trade giveaways