The Style Formula
The Art and Science of What to Wear
by Aricia Symes
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Pub Date Aug 05 2025 | Archive Date Aug 10 2025
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Description
In this book, Aricia Symes, founder and master stylist of Unfoldid, sets out an objective, fact-based approach to styling that any person can use. Whether you’re preparing for a red-carpet event or to take your kids to the playground, Aricia’s Style Formula will help you get dressed with ease and in a way that makes you feel your most confident. This isn’t a rule book of “do’s” and “don’ts,” but an actionable guide to unlocking your personal Style Identity.
With Aricia’s foundational formula, you will be able to:
- Pick clothes that highlight the areas you choose.
- Build a functional wardrobe that contains only pieces that work for your body and lifestyle.
- Take pieces from your wardrobe and put them together to create outfits for any occasion.
- Embrace the creative side of styling to craft looks you love.
- Get in touch with your personal sense of style―what makes what you wear uniquely you.
The Style Formula: The Art and Science of What to Wear will reshape the way you think about getting dressed, giving you the tools you need to transform your look in the way you want―without having to invest in a whole new wardrobe. The secret lies in the science of style.
Advance Praise
“Aricia Symes nails the current realities of navigating fashion, especially while balancing the pressure of fast trends and how to approach building a timeless wardrobe. Aricia's passion and technique in understanding style and all the variables that make each person's unique Style ID make this a must read.”
― Lucia Budwick, Chief of Staff, Coca-Cola Northeast
“The Style Formula is so much more than a ‘how-to guide.’ Symes cracks the code, taking the emotion and mystery out of dressing with success each day. With proven strategies and science-based facts mixed with tender stories of challenging moments in her own life as well as her clients, Symes shows us anyone can learn to balance their assets with their challenges to find a winning style!”
― Pam Lynch, Former SVP at Tommy Hilfiger and former SVP at Polo Ralph Lauren
“The way we dress and what we wear in public has evolved. In The Style Formula, Aricia Symes describes how to understand our body type so we are equipped to navigate our wardrobes with confidence. This book is the road map to bespoke personal style!"
― Jill Palese, Founder, Call To Action®; Clothing Designer, Jones New York, Lands’ End, Gottex, New Balance
“As a former New England Patriots cheerleader and salon owner, I’m no stranger to juggling multiple roles―from making promotional appearances to working behind the scenes at fashion shows and events. With years of experience both in front of and behind the camera, I know firsthand how challenging it can be to manage teams, balance responsibilities, and maintain a polished look through it all. Aricia Symes's The Style Formula is an invaluable resource for expert styling advice, practical outfit ideas, and the overall organization needed to help you look and feel your best in every situation.”
― April Lyn Graffeo, Former Patriots Cheerleader, Salon Owner, and Unfoldid client
"Aricia demonstrates style, offering a science-backed approach to building a wardrobe that truly reflects your authentic self...prepare to unfold your Style ID and dress with newfound confidence."
― Alisa Marks, Executive Fashion Editor at Elle UK, Marie Clare UK, and UK Mirabella
