“Think Mean Girls on uppers. By turns savage and sympathetic, Heather Colley’s The Gilded Butterfly Effect skewers the absurd theatre of college life with ferocious wit and style. Told in alternating first-person narratives, it lays bare the dark, narcotic heart of sorority culture.” —Damian Fowler, author, Falling Through Clouds

”A sharply observed novel that deploys innovative language to get deep into the psyche of women at one of the most pivotal times in their lives. An engaging and thought-provoking read.” –Amanda Eisenberg, author, People Are Talking

“The Gilded Butterfly Effect spreads like a stain, dark and irrevocable, as the characters chase the edges of their own destruction. At once jarring and hypnotic, bitter and full of desperate hope, the voices of its two narrators entwine and pull each other to pieces. Heather Colley has invented a new rhythm of language, or perhaps pulled one out of the depths of consciousness. A singular and unforgettable debut.” —Devon Halliday, author, To Stay, To Stay, To Stay 

“With an academic laxness that’s almost charming, and armed with pharmaceuticals taken not for recreation but to restore the humanity the Greek system has taken away, Colley’s characters collide with a system where betrayal is as transactional and expected as a course assignment. The Gilded Butterfly Effect is a rowdy, utterly compelling journey through the debauchery and moral reckonings of contemporary university Greek life.” –Laura Hulthen Thomas, author, The Meaning of Fear

Targeted Social Media Campaigns:

Platforms: Focus on Instagram, TikTok, and Twitter to reach a younger, college-age demographic.

Content: Share quotes from the book, character spotlights, and humorous but thought-provoking posts about campus life and mental health. Use hashtag #TheGildedButterflyEffect.

Influencer Outreach: Partner with book influencers, especially those focusing on feminist literature, contemporary fiction, or dark humor, to promote the book.

 2 Book Club and Campus Outreach:

 Pitch the book to college book clubs, sororities, and mental health organizations on campuses as a discussion starter.

 Arrange author visits, Q&A sessions, or virtual talks at universities.

 3 Pre-Release Buzz:

Use NetGalley and Edelweiss to distribute Advance Reader Copies (ARCs) to reviewers, bloggers, and early readers.

4 Bookstore and Library Promotions:

Offer promotional kits to independent bookstores, including posters, bookmarks, and table displays highlighting the book’s humor and social relevance.

Work with libraries to organize reading events, discussions, or panels on campus issues tied to the book’s themes.

5 Media and Press Coverage:

Pitch articles, interviews, or op-eds from the author to major outlets covering campus culture, feminism, or contemporary fiction.

Secure coverage in outlets like Bustle, The Cut, and Teen Vogue, which align with the book’s themes and target audience.

6 Creative Marketing Strategies:

Interactive Quizzes: Create an online quiz like "Which Gilded Butterfly Effect Character Are You?" to engage readers.

User-Generated Content Campaign: Encourage readers to share their “relatable campus moments” tagged with #MyGildedButterflyEffect.