The Sustainable Edge

The Sustainable Edge: Fifteen Minutes a Week to a Richer Entrepreneurial Life was written for business owners who are seeking a fuller, more rewarding work-life balance. In this easy-to-reference, practical guide authors and entrepreneurs Ron Carson and Scott Ford share personal anecdotes to their own career successes. Each chapter is designed to inspire entrepreneurs to define and sustain a competitive edge in the complex, fast-changing world of business.

Relying on insights and proprietary tools based on decades of experience, the authors teach you how to achieve your goals across four key areas: your business, your teams, your clients, and your personal lives. In this book you will learn the authors' trademarked Business Implementation Quotient (IQ) Grower process that appears in the form of end-of-chapter exercises. These easy-to-perform exercises can be completed in as little as 15 minutes per week to help your company boost its own Business IQ. This work is an important read for entrepreneurs in search of achieving the sustainable edge in their careers and their lives.

“Ron's own personal experience on balancing family life and build- ing wildly successful businesses provides the inspiration and real-life application that will make The Sustainable Edge a must read for any- one struggling with the question, ‘How can I have it all?’”

—Suzanne Siracuse, VP/Publisher, InvestmentNews

“I’ve worked with Ron for more than 10 years—he’s a true visionary. He lives what he preaches and has set the bar for the rest of the indus- try as a result. His success is inspiring, and financial professionals in every stage of their career would benefit from taking his advice and reading the life lessons shared in The Sustainable Edge.”

—Edmond Walters, Founder and CEO of eMoney Advisor, LLC

“Ron Carson once again delivers valuable insights to his readers. However, the lessons shared in The Sustainable Edge may be the most valuable yet. Living a balanced life is simply said and difficult to achieve. Ron Carson and Scott Ford simplify this goal and provide tools you can use to lead a meaningful life.”

—Steven D. Lockshin, Principal, AdvicePeriod

“I have benefited greatly from Ron’s insight on advisor's practices over our 25-year history. He can do for you what he does for me—raise the bar on getting to top performance and strategy. If you are ready to move forward, I strongly recommend you to move your practice upward by reading this book.”

—Mark Casady, CEO, LPL Financial

“I’ve witnessed Ron speak, and just like an athletic coach, I watched the advisors take the information and inspiration from his talk to help each one of them accelerate their ability to achieve success.”

—Joe Buck, American Sportscaster

“I’ve known Ron for several years and seen advisors that he’s worked with put these ideas into action with great success. There is a big dif- ference between theory and practice as Ron has demonstrated in The Sustainable Edge.”

—Tom Nally, President, TD Ameritrade Institutional

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