“An inspiring, informative look at how the bicycle became a vehicle for women's empowerment. The perfect motivational read-aloud to show children just how far we've come, and how far they can go!"

ELISA BOXER, Emmy-winning journalist and two-time Sydney Taylor Honor author

National publicity campaign

• Long-lead review outreach
  
• Editorial pitches and short-lead outreach to press.
  
• Influencer outreach: Target parenting bloggers, parenting influencers, bookstagrammers and booktok creators, teacher and librarian influencers and creators who focus on inclusive children's literature and books with purpose, feminism and activism and cycling enthusiasts.

Consumer and trade advertising

• Performance / social media marketing on Facebook/Instagram/TikTok
• Print and e-blast advertising in trade.
  
• School and library advertising

Select author events

• Will target festivals featuring active, sports, fitness and biking/cycling themes to partner with and exhibit.
• Author readings and events at several bookstores and public libraries and schools in and around Boulder, CO and Denver, CO

Activity kit (OR) Bonus materials - Karen Chan

Organic Community Engagement

• Outreach to social media followers and newsletter subscribers of Gloo Books comprised of consumers, educators and b2b partners. 
• Outreach to schools, librarians, and indie bookstores focused on learning history topics, bicycling and cycling, and women’s rights and social justice. 

Submit for Regional and National Awards

Author / Illustrator Information

• Author Brenna Jeanneret is based near Boulder, CO and Denver, CO
• Illustrator Michelle Pereira is based in Australia
• Author and illustrator are available for school, library and other events, please contact the publisher for details. 

Pre-order campaign TBC

Promotional item TBC