Apply the proven principles of brand management to finding and keeping love.

One hundred years ago, people quite literally married the girl or boy next door. Proximity, familiarity, and shared community were more influential in courtship than true love and compatibility. But in the digital era, dating has changed dramatically. Apps have created an illusion of abundance and expanded reach, but real connection feels harder to find. We are experiencing relationship disruption on an unprecedented scale: Loneliness is at an all-time high; people are dating less, delaying marriage, and struggling to form meaningful connections; and traditional dating norms have been upended, leaving singles overwhelmed by choices and confused about expectations and evolving gender roles.

Modern dating is a marketplace—one where attraction, perception, and positioning matter just as much as compatibility. Yet, most people approach dating with no real strategy, leading to frustration, mismatches, disappointment, and wasted time. How might things change if you could apply the proven principles of brand management to your love life? Successful brands don’t rely on chance; they analyze and optimize, using strategy, positioning, and loyalty-building techniques to win in competitive markets.

Authored by Vince Hudson, a marketing veteran who led multi-billion-dollar brands at companies like Procter & Gamble and increased performance at Meta (parent company of Facebook and Instagram), and with a foreword by the esteemed psychologist and relationship expert, Dr. Brenda Wade, founder of Love & Relationship Global Training Programs, Date Like a Brand provides a roadmap to navigate this new landscape.

Hudson has spent his career mastering the principles of consumer attraction and retention. Here he applies that specific expertise to the dating world, providing a clear, actionable plan to help you find your best match (or, just as importantly, your perfect match find you.) Just as businesses adjust to changing consumer behavior, daters must rethink their approach to relationships. This book will help you adopt a deliberate approach to finding and keeping love, using proven branding expertise as a guide.