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No B.S. Guide to Making Them Believe

How John R. Brinkley Used His 21 Lost Marketing Secrets to Build a Notorious Medical Empire and Make Millions

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Pub Date Apr 7 2026 | Archive Date Apr 7 2026


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Description

DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the amazing number of men who flocked to him for his 'fountain of youth'---and by their wives.

In this second edition of the book, delve into his TWENTY-ONE MARKETING PRINCIPLES, which offer a blueprint for bold advertising, marketing, promotion, and personal promotion strategies that can transform any business into a profitable venture.

IF YOU DESIRE TO MAKE YOURSELF OR YOUR BUSINESS RENOWNED AND MAGNETICALLY ATTRACTIVE, whether locally or globally, this in-depth exploration of the Lost Secrets behind Brinkley's success is a must-read!

EXPLORE:

  • Strategies for establishing Maximum AUTHORITY, ensuring that your offerings are sought after and embraced without hesitation.
  • The crucial elements of CLARITY necessary for marketing success, often overlooked by businesses.
  • An essential question that, once answered, can significantly enhance the effectiveness of your advertising efforts, setting you apart from competitors.
  • The 3-Step Brinkley Blueprint for leveraging media effectively, avoiding the common pitfalls that befall many business owners.
  • A revolutionary shift in your sales approach that can lead to easier conversions—why the sale delayed can be the sale more easily made!
  • The Brinkley Prescription for achieving virtually unlimited PRICE ELASTICITY, along with the ultimate response to any price objection.
  • The key to earning ADMIRATION, a powerful tool for attracting customers who are eager to engage with your business.

INCLUDES:

  • TRANSCRIPT of a Brinkley Radio Broadcast
  • ARCHIVE EXAMPLES of Dr. Brinkley's sales literature and advertising copy.
  • PROFITABLE LESSONS FROM Napoleon Hill, Donald Trump, Martha Stewart, Dr. Atkins, Zig Ziglar, Dave Thomas (Wendy’s), and Avatar.


DR. JOHN BRINKLEY was, at one time, the wealthiest doctor of his time, undeniably the most Barnum-esque promoter in medicine in his time, vilified and prosecuted as a quack, praised as saint by the...


Available Editions

EDITION Other Format
ISBN 9781642011821
PRICE $24.99 (USD)
PAGES 320

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Featured Reviews

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If you've ever wondered why some businesses command absolute trust and premium prices while others struggle to be taken seriously, this book delivers the unvarnished answer. True to the "No B.S." brand, this is not a feel-good leadership fable — it's a battle-tested playbook loaded with actionable strategy.

The central argument is compelling: belief is the ultimate currency in any marketplace. Products don't sell themselves; trust does. And trust, the authors insist, is engineered — not merely earned over time.

Five ideas stand out. First, credibility is constructed deliberately through proof elements and positioning. Second, testimonials and social proof do the heavy persuasion lifting before you ever speak to a prospect. Third, niche celebrity status is achievable by anyone willing to pursue it. Fourth, every communication either adds to or subtracts from the believability bank. Fifth, and most brilliantly — widespread consumer skepticism is reframed as an opportunity for those willing to invest in trust-building.

A rare business book that treats its reader as an intelligent adult and delivers on every page. Whether launching a new venture or reinvigorating an established one, this is essential reading.

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