No B.S. Guide to Direct Response Social Media Marketing
The Ultimate No Holds Barred Guide to Producing Measurable, Monetizable Results with Social Media Marketing
by Dan S. Kennedy; Kim Walsh-Phillips
This title was previously available on NetGalley and is now archived.
Pub Date 10 Nov 2015 | Archive Date 31 Jan 2016
Entrepreneur Media Inc., Entrepreneur Press
Daring readers to stop accepting non-monetizable likes” and shares” for their investment of time, money, and energy, Kennedy and Walsh-Phillips urge readers to see their social platforms for what they are another channel to reach customers and gain leads and sales for their efforts. Illustrated by case studies and examples, this No B.S. guide delivers practical strategies for applying the same direct-response marketing rules Kennedy has himself found effective in all other mediums.
This book covers how to stop being a wimp and make the switch from a passive content presence into an active conversion tool; how to become a lead magnet by setting up social media profiles that focus on the needs of ideal prospects (not the product or service); creating raving fans that create introductions to their networks; how to move cold social media traffic into customers; the role of paid media and how to leverage social media advertising to drive sales.
A Note From the Publisher
Available on NetGalley
Average rating from 17 members
Tons of useful information in this book! Dan & Kim share their knowledge of the do's and don'ts of leveraging social media marketing for your business. Their book is insightful and contains a wealth of valuable information, especially in today's world where social media is so prevalent in our daily lives. Dan and Kim provide a realistic guide for using social media to drive your sales force and get results!
This is a great and highly informative book on the use of direct-response marketing and how to better convert your leads into sales. It is after all the ultimate aim of businesses when they set out on a social media marketing campaign. The book describes the failings and many mistakes that the majority of businesses make and which causes them to fall short of the sales they hope to achieve from a well planned marketing campaign. In the book you will find truly workable and the proper methods and techniques to use when employing direct-response marketing tactics, and the book also contains examples and pictorials of successful marketing posts, especially using Facebook, and interviews with leading marketers in their fields..
Everything is in that book. General perception, what people, what we shouldn't do , tips and tricks. PS. my review is not on Facebook.
Stop Wasting Time and Start Getting Business Results!! As usual, Dan Kennedy is spot-on! Use social media as a tool to achieve measurable, monetizable business results instead of simply wasting time gathering 'Likes'.
This must be one of the longest book titles ever since Victorian times. And it’s written by a guy who doesn’t even like social media all that much. Yet, he mastered the art of selling on social media. His point is that we’ve become so obsessed with likes and clicks, but these numbers only feed our vanity. What we should really track is conversations. If a like doesn’t turn into a sell, it’s worthless. In this book, he and his friends give us lots of tips on how you can create successful social media channels that drive sales and turn fans into customers. Most of the advice focus on FB, so if you want to know how to use Pinterest or Instagram, hard luck. But, if you’re willing to spend some money on FB ads, do get this book. It’ll teach you how to use them effectively to triple your ROI, and much, much more. Highly recommended.
Making money from social media marketing is the key objective the authors emphasise in this book, instead of rushing about trying to get “likes” and “shares” that might sound nice and impressive but it does not necessarily put money in the bank. Getting a direct response, something that delivers an action and hopefully a monetary boost to the business through social media activity is key. It was an interesting read that is hardly controversial; yet perhaps it is as far too many social media experts still overly focus on the visibility and shareability of a company’s presence on social media. It can be important and desirable, but it should not be the most important goal. Many do fail to see past the seductive number of clicks and shares. The book felt quite giving and open, encouraging the reader to plough through the advice on offer which, it must be said, is a lot more than what the title may imply you are getting. It provides a good, considered look at the whole social media marketing sector although it will not be a “how-to guide” to making a profile with the customary stream of advice about timetabling your content and so forth. What the book can do is help focus your existing presence and make it more powerful, actionable and beneficial. You just need to take a leap of faith. It is better to have a few thousand engaged social media followers who will be buying your products or services, than ten times as many people who just like your funny cartoons but never will contribute to your bottom line. This is not a hard read, but it is not an easy read. That is not a contradiction. The text flows with ease, the ideas can be transported into your mind without any significant obstruction; it is just that you may be reconfiguring elements of your company strategy and rewiring your thought processes as you go and when you start to see an entirely new way forward it can be a very consuming affair. Considering the book’s low price and the message it is advocating, it can be a very good investment for those who can admit that they may need a nudge into the right direction. No B.S. Guide to Direct Response Social Media Marketing, written by Dan S. Kennedy & Kim Walsh-Phillips and published by Entrepreneur Press. ISBN 9781599185774. YYYY.