The Last Best Hope

The Greatest Speeches of Ronald Reagan

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Pub Date 26 Jan 2016 | Archive Date 04 Feb 2016

Description

From the time he arrived on the political scene in 1964 – throughout his presidency and beyond, Ronald Reagan – used his speeches to inspire and reinvigorate America. When he spoke, Reagan, said, he was “preaching a sermon.” The American people saw his vision of America and his dreams for the future and they overwhelmingly responded; he was re-elected in 984 by the largest number of electoral votes in the nation’s history.
Here in this collection of twenty-eight speeches spanning the Reagan era, readers can find inspiration in Reagan’s “sermons.” From his first speech in the political arena in 1964 to his Last Letter to America, informing Americans of his Alzheimer’s disease, Ronald Regan’s words show a profound belief in God, freedom, individualism, limited government, and his great love for his country. In addition to an introduction by Reagan’s son, Michael Reagan, each speech features an informative introduction which puts the speech into historical context, making The Last Best Hope the perfect entrée into the influence of one of the major figures of the 20th century.

From the time he arrived on the political scene in 1964 – throughout his presidency and beyond, Ronald Reagan – used his speeches to inspire and reinvigorate America. When he spoke...


A Note From the Publisher

Designed for anyone looking for how to inspire and motivate, as well as history buffs and Reagan fans, this collection of The Great Communicator’s most important speeches features an introduction by Michael Reagan, photos, and helpful prologues that put each speech into the historical context.

Designed for anyone looking for how to inspire and motivate, as well as history buffs and Reagan fans, this collection of The Great Communicator’s most important speeches features an introduction by...


Marketing Plan



Unique packaging – keepsake design with photos.
Intro by Michael Reagan
Chapter introductions to put the speeches into political/historical context
MARKETING


EMAIL - 13 separate email campaigns to over 9 million Newsmax subscribers. Call to action for emails will be Barnes & Noble, Amazon and other e-commerce trade accounts. Email will start 3-weeks prior to pub date and end 1-2 weeks after.
NEWSMAX MAGAZINE - Full page ad month of pub date. Call-to-Action will be trade bookstores. Full page bundled offer ad 2-months following pub date. Total reach 300,000 subscribers
NEWSMAX.COM - Combination of banner ads, native links, breaking links, book launch story and title ads beginning 1-day prior to launch and ending 2-week after launch. Total reach 2 million viewers.
TV - Combination of TV author interviews, TV info panel and host reads, 30 second book promos, TV appearances and Bookumentary. Beginning day of launch until 1-2 months after launch. Total reach 1 million viewers.




Unique packaging – keepsake design with photos.
Intro by Michael Reagan
Chapter introductions to put the speeches into political/historical context
MARKETING


EMAIL - 13 separate email campaigns to over...

Available Editions

EDITION Other Format
ISBN 9781630060497
PRICE $26.99 (USD)

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