EDITORIAL ACCLAIM
Winner of the Literary Titan Gold Book Award
 
"Clear-eyed, compassionate, convincing; an illuminating guide to modern exhaustion."
— The Prairies Book Review
 
"A stellar deep dive into sleep and all its nuanced benefits and problems."
— Independent Book Review
 
"This book is a powerful wake-up call that turns sleep from an afterthought into a life-saving priority, offering both knowledge and hope for lasting change."
— Feathered Quill Book Reviews
 
"An earnest, useful, and surprisingly friendly book... science lit from within by fatigue, humility, and hard-earned conviction."
— Literary Titan
 
"It changes the way we think about sleep from being a choice to being a necessary part of staying functional, clear-headed, and ultimately alive in a meaningful way."
— S. M. Harrison, Editorial Review
 
"The book doesn't promise perfect sleep—it supports understanding, agency, and sustainability."
— Andrew Bessing, Dear Author Book Reviews

The marketing plan for *How Not to Up and Die from Sleep Deprivation* includes a coordinated pre-launch and launch campaign focused on health-conscious readers, adults struggling with insomnia and chronic fatigue, shift workers, healthcare professionals, wellness audiences, and readers seeking physician-guided sleep education.

The campaign will include:

* ARC distribution through NetGalley to generate early reader, librarian, bookseller, educator, and reviewer feedback
* Outreach to health, wellness, sleep, self-help, and nonfiction book reviewers
* Podcast outreach focused on sleep deprivation, shift work, fatigue, burnout, metabolism, obesity medicine, and physician-led health education
* Email marketing to the author’s audience and early supporters
* Direct-to-consumer launch through the author’s website, including a limited Founder’s Edition bundle
* Social media promotion across author platforms
* Promotion of companion resources, including guided meditation content, stress-relief resources, and sleep-related educational materials
* Amazon launch campaign using optimized categories, keywords, and metadata
* Amazon Ads testing after launch using sleep, insomnia, fatigue, shift work, and sleep disorder keyword themes
* Goodreads and retailer review encouragement through ethical review follow-up
* Outreach to healthcare, wellness, and workplace audiences where sleep deprivation and fatigue are major concerns

The book will be positioned as a physician-authored consumer health guide for adults who are exhausted, struggling with insomnia or disrupted sleep, working irregular shifts, relying on caffeine or sleep aids, or trying to understand why they wake up tired despite spending enough time in bed.

Marketing will emphasize the book’s practical, doctor-written approach to sleep deprivation, insomnia, sleep disorders, circadian rhythm disruption, fatigue, caffeine, melatonin, sleep medications, CBD/THC, sleep technology, and the health consequences of poor sleep.

NetGalley reviews and feedback will be used to support launch-week visibility, Goodreads and retailer reviews, website social proof, media outreach, Amazon A+ content, email marketing, and long-term promotional materials.