“This is the kind of work many hope to writ—a generational story that involves the personal and private worlds of people living through a harrowing time in history. Many don't succeed, but you did with true poignancy and authenticity.”

— KJ Wetherholt - Publisher/Executive Editor/Author 

The Amelia Martin Marketing Plan is a three-phase, long-term strategy designed to build discoverability, credibility, and sustained word-of-mouth for the historical fiction novel A Promise.

Phase One (Foundation): Focuses on setting up strong marketing infrastructure—optimizing metadata (keywords, BISAC categories), strengthening the book description and author bio, refining pricing, identifying target audiences, clarifying selling hooks and comparison titles, building the website as a central hub, and preparing endorsements and word-of-mouth strategies. This phase ensures the book is fully optimized before major outreach begins.

Phase Two (Active Promotion): Concentrates on visibility and engagement over several months through launch events, customer reviews, media outreach (blogs, podcasts, radio, op-eds), social media community-building, Substack content, influencer engagement, and reader interaction. The emphasis is on organic, content-driven marketing rather than paid ads.

Phase Three (Sustained Growth): Extends marketing over the long term through libraries, schools, independent bookstores, partnerships, bulk sales, live events, email marketing, festivals, educators, and grassroots street marketing. This phase is about deepening reach, maintaining momentum, and embedding the book within communities aligned with its themes.

Overall, the plan prioritizes targeted audiences, authentic storytelling, and word-of-mouth amplification, using content, relationships, and strategic outreach to build lasting interest in the book rather than short-term promotion.