“Schaefer excels at parallelling military leadership lessons with how-to principles for business leaders, and his appealing frankness—and welcome touch of humility—keep the material challenging but encouraging at the same time… [a] precise guide to business success.” - Booklife

“Conversational and direct in his writing style, the author makes the Green Berets’ EPIC leadership techniques accessible to lay readers…Schaefer is an encouraging presence, offering healthy helpings of inspirational phrases…An engaging and unique approach to leadership.” - Kirkus Reviews

“Schaefer’s approach is unique because no other book models its principles on the Green Beret system, drawing important connections between military systems and how these approaches can translate to effective leadership in civilian life… will be a major attraction to military service people, business leaders, and anyone interested in applied leadership principles and Green Beret experiences.” - Midwest Book Review

The Green Beret Way (Robert W. Schaefer) will be marketed as a practical leadership field manual for leaders who must build trust and influence under pressure, across differences, and without relying on authority. Pre-publication efforts focus on building early visibility and review momentum through a multi-channel ARC and reviewer outreach strategy. We are running an active ARC review campaign via Booksprout and expanding ARC distribution and reviewer recruitment through additional platforms and reviewer communities (as appropriate for business nonfiction), including options such as BookSirens, BookFunnel, StoryOrigin, and targeted outreach to book bloggers/vloggers and Bookstagram reviewers. We are also recruiting advance readers through professional networks and leadership communities. Early third-party reviews are already secured (Booklife, Kirkus Reviews, Midwest Book Review), and those excerpts will be leveraged across the NetGalley listing, metadata, thegreenberetway.com, and author platforms (Goodreads, Instagram, Amazon Author page).

Launch and post-publication efforts are anchored by ongoing real-world visibility and direct audience reach. Robert is a founding member of Horse Soldier Bourbon and gives frequent keynotes and personal appearances (multiple per month), which consistently drive direct sales and awareness. This platform has already produced substantial back-of-room sales (400+ copies in three months) ahead of publication. In parallel, we are building The Green Beret Way ecosystem on SKOOL, including courses where the book is required reading, supported by the book website and an active YouTube channel. We have dedicated promotion resources in place (professional publicist and marketing team) and significant paid promotion investment planned (over $100k). We are also pursuing recognizable endorsements from senior business leaders, including confirmed participation from the President of Raymond James. Success will be tracked through NetGalley activity (requests, downloads, feedback), ARC participation and completion rates across channels, review volume and quality on key platforms, and post-launch sales/readership indicators.