“Dave Nugent has consistently proven to be one of the most forward-thinking, trusted professionals in the business of sports. The Business of Sports Technology is an authentic reflection of who Dave is—an insightful, strategic, and grounded leader who not only understands the role of technology in our industry but also knows how to translate its complexity into clear, actionable value. This book perfectly captures Dave’s unique ability to navigate the evolving sports technology ecosystem. His perspective isn’t theoretical—he’s lived it, led it, and delivered results through it. His understanding of how technology can drive both growth and efficiency is exactly what today’s sports executives need to hear. Anyone leading, investing in, or advising a sports organization today will benefit from reading this book.”

—Tim Clark, EVP and Chief Brand Officer, NASCAR

“Dave is an extraordinary leader. He elegantly blends top-notch technology capability with business empathy, creating solutions that make it easy for leaders to say ‘yes.’ His teams have always listened to our needs, and they have adopted our mission as they ideate, construct, and execute against technology platforms that are business drivers—moving at our pace, nudging progress, while accepting our cultural norms and navigating them with us to drive our desired outcomes.”

—Sarah Hirshland, CEO, United States Olympic & Paralympic Committee

“This book eloquently captures Dave’s vast experience as sports leagues navigate the ever-changing technology landscape, including his decade-long relationship with the PGA TOUR.”

—Scott Gutterman, SVP, Digital & Broadcast Technologies, PGA TOUR

“Dave is a trusted advisor who has played a central role in shaping and advancing our technology road map. He brings a clear, strategic perspective to complex decisions, always with a focus on enhancing stakeholder impact and experience. Leaders across sports, entertainment, and media would benefit from his insights—and this book captures exactly why.”

—Liz Moore, Chief Legal & Technology Officer, LPGA

“Delivering technology that drives business goals forward requires skill and execution. Doing so on a timeline that cannot move is even harder. In this book, Nugent masterfully lays out the thinking—and the high-level steps—to do exactly that, under the unique constraints and circumstances of sports. I particularly enjoyed the perspectives of other sports technology leaders woven throughout, which make the advice—and the constraints—feel real.”

—Brady Brim-DeForest multiple-organization CEO, investor, founder, and author of Smaller is Better