Ultimate Guide to Local Business Marketing
by Perry Marshall; Talor Zamir
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Pub Date Feb 09 2016 | Archive Date Aug 18 2016
Entrepreneur Media Inc. | Entrepreneur Press
Description
With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign.
From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign.
You'll learn how to:
- Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours
- Master the components of a high-converting campaign and get the most bang for your buck
- Harness mobile search advertising and Facebook ads for maximum results
A Note From the Publisher
Available Editions
| EDITION | Other Format |
| ISBN | 9781599185781 |
| PRICE | $21.95 (USD) |
Average rating from 6 members
Featured Reviews
Carsten H, Media/Journalist
Perry Marshall is the king of Google Adwords and has previously in the series "Ultimate Guide ..." written on both Google Adwords and facebook marketing.
In this book local business will learn to get the most out search engines, the 80/20 rule (which Marshall has also written a book about separately, Google Adwords - both why it works fantastically well and what the dangers are (and there are many that can be very costly), the importance of, the creation of and domination with the right landing page, and many more things.
The bottom line there many things for local businesses to know about other than opening a store and selling a product, and most importantly is positioning yourself in the market so that people who are in the market for products such as yours come to you instead of the competition.
If you are a local business, whether online or with a physical store, this book is one you should not do without and in fact you should read and follow its advice and have it down very early on or you will likely not be as successful as you have the potential to be.
Charles F, Book Trade Professional
The book provided great insight into using Google Adwords at a local level and the rationale behind using it. It also made the case that local businesses don't need to worry if they can't afford a big SEO company. They can use many of the tools themselves. I was little confused about the organization because it wasn't as straightforward as I thought it would be. It was more of a collection of insights from experts about different angles to attack local marketing
Readers who liked this book also liked:
John Kotter; Holger Rathgeber
Business, Leadership, Finance, Nonfiction (Adult)
