Ultimate Guide to Local Business Marketing

Initial fears and concerns over this book soon evaporated and this guide to marketing your business on a local level turned out to be a pleasing read. Every locally focussed business needs local business marketing, yet most companies don’t seem to get it, it is claimed, so maybe this book will be the saviour for some?

Search engines are an important source of traffic and visible potential business for a company and the larger search engine giants are certainly pushing local search. A wise business that focusses on a local business area surely doesn’t want to miss out on this traffic, especially since the old ways of attracting business such as newspaper advertising and telephone directories are “yesterday’s technology.” The authors show the reader actionable methods of utilizing local search advertising and focused traffic building to good effect: all items that can be directly measured and tracked. At the same time this will also assist the company’s visibility within search engines, providing additional benefit to local traffic acquisition. SEO is important but it should not be the primary focus of the business owner, the authors note, since you want to start pulling in sales immediately and thus paid-for advertising is key.

Great success can follow it is claimed, with the authors suggesting that business owners who follow their system could see a doubling or tripling of their business within a year. Everything is possible, even if no guarantee is given. The book is a complete guide, yet you still have a fair bit of work to do, the filling in the gaps whilst following the authors’ careful guidance.

Even if you don’t have a business that requires local marketing, this book is still capable of giving a lot of quality advice about online advertising! It is an excellent, focussed all-rounder.

Ultimate Guide to Local Business Marketing, written by Perry Marshall & Talor Zamir and published by Entrepreneur Press. ISBN 9781599185781. YYYYY

Perry Marshall is the king of Google Adwords and has previously in the series "Ultimate Guide ..." written on both Google Adwords and facebook marketing.
In this book local business will learn to get the most out search engines, the 80/20 rule (which Marshall has also written a book about separately, Google Adwords - both why it works fantastically well and what the dangers are (and there are many that can be very costly), the importance of, the creation of and domination with the right landing page, and many more things.
The bottom line there many things for local businesses to know about other than opening a store and selling a product, and most importantly is positioning yourself in the market so that people who are in the market for products such as yours come to you instead of the competition.
If you are a local business, whether online or with a physical store, this book is one you should not do without and in fact you should read and follow its advice and have it down very early on or you will likely not be as successful as you have the potential to be.

The book provided great insight into using Google Adwords at a local level and the rationale behind using it. It also made the case that local businesses don't need to worry if they can't afford a big SEO company. They can use many of the tools themselves. I was little confused about the organization because it wasn't as straightforward as I thought it would be. It was more of a collection of insights from experts about different angles to attack local marketing

This book was very interesting and informative. I was amazed at the information that was contained and how easily it was understood. For many the idea of SEO and PPC and identifying the benefits of each can be confusing and I believe this book explains that well, clearing any confusion.

For any business owner I would highly recommend this book to assist in getting your business recognized and sought after. You will learn within this book, how to tell the difference between SEO and PPC and how to use Google search to your benefit. "Key words" is a phrase I hear in many aspects of life and in this respect, that philosophy is applied to making your business stand out over your competitors to Google searchers which is imperative in today's market. You will learn how to apply the words that fit your business and make it stand out. How to identify whether or your add is working or not is another benefit discussed in this marketing strategy. There is so much more than these areas involved in this book, but those are ones I feel are central.

If you are serious about your business you need to read this book. I felt as if I was back in my marketing courses with the amount of information given. My attention was caught and some areas that I had felt I needed clarifying were presented in this book and I understand the content better. The material will definitely be a plus to any determined business owner.