"I’ve been fortunate enough to get to know Bill over the years. I love startup entrepreneurs, particularly British ones, who build companies from scratch. Bill has learnt a lot from this experience and many of his pearls of wisdom I agree with and would find useful were I starting a business."

— Sir Richard Branson

Founder, Virgin Group

"Any man who has a Star Wars bar at his head office and a hugely successful business is worth listening to. The good thing is, this book is instantly interesting and readable, it's full of sensible, practical advice from a guy who's been there right from the start and is still there now putting it into practice."

— Martin Johnson CBE

Former Captain of England’s 2003 Rugby World Cup-winning team

"Bill's story is extraordinary. His is a brilliant tale for anyone who wants to make aa dream a reality."

— Dermot O'Leary

Host of The X Factor, broadcaster, children's book author

"Bill's insights are the most valuable sort, not from theory or a consultant, but from real-world, hard-earned experience. There are lessons in here I can easily apply to sport (and life!), so whatever your team—big, small, business, personal—I can guarantee there's something here to elevate your performance."

— Katherine Copeland MBE

Olympic Gold Medal London 2012, Rowing

"I have known Bill for over thirty-five years. Our first meeting was back in 1990. With his impressive approach to business and his focus and ambition clear to see, we agreed to become part of the new UK Fuels network.

The company has rapidly expanded since those days and diversified into other areas along with company acquisitions and joint ventures over the years. Nothing was going to stop Bill from achieving his goals in life and growing the company. With Bill's vast knowledge of the fuel industry, he has led from the front, making bold decisions along the way. He has consistently demonstrated an instinct for success, and this book captures those principles with refreshing honesty.

Across the following chapters, you’ll find practical lessons shaped by real experience. These are insights forged during decades of building Radius into one of the most respected and innovative global companies. All this comes from someone who understands exactly what it takes to grow a successful business: a true entrepreneur."

— Andy Sherwood

Radius’ first customer