Winning The Brain Game

“In an era where entire industries are being disrupted and rapid, agile experimentation are becoming mainstream, the question in every leader’s mind is 'which side of the equation will I occupy?' In reading Winning The Brain Game, the reader quickly recognizes that the only limitations to ability to be on the winning side are in our own mindsets and approaches. Matthew May's identification of the seven fatal thinking flaws, and the pragmatic application of field-tested fixes are actionable, and this book should be a must-read for any innovator, business leader or problem-solver.”

BRAD SMITH, Chairman and CEO, Intuit

"This book is a gem! Matthew May has given us a practical research-backed (and downright fun!) guide to creative problem solving.”
NIR EYAL, author of Hooked: How to Build Habit-Forming Products

"Matthew May’s book reminds me of Irma Rombauer’s beloved Joy of Cooking book — but instead of recipes for meals, May’s provides recipes for re-thinking. A broad range of creative thinking styles are presented — with all pitfalls and plusses clearly highlighted, so that you might just get 'dinner' made and ready in time for a deadline."

JOHN MAEDA, Partner, Kleiner Perkins Caufield & Byers

"In Winning the Brain Game, Matthew May has brilliantly coalesced remarkable work from leading scientists and psychologists with his decades’ experience in design thinking to produce an exhilarating rethink of conceptual problem solving. I recommend designers and marketers—student and professional—read and make use of this compelling book. Personally speaking, I wish I’d come across this book thirty years ago; my hair would likely not be so gray.”

LINDON LEADER, creator of the FedEx logo

“Matthew May is like a Mr. Miyagi for untapped creative brain potential. The good news here is that we can switch a few levers to better unlock our own inner creative Karate Kid — and, the principles are backed by science.”

PETER SIMS, founder/CEO/chief whip, Parliament, Inc. and author, Little Bets: How Breakthrough Ideas Emerge from Small Discoveries

“Do you want to tune up your creative thinking process? Winning the Brain Game is more than a book — it’s a tool chest full of supremely useful tips and techniques. Using them will boost your ability to ship elegant, remarkable solutions.”
DIEGO RODRIGUEZ, Partner, IDEO and creator of Metacool

"Witty, incisive, and inventive. A refreshing view of creativity in action. You will never think of problems in the same way."
TOMAS CHAMORRO-PREMUZIC, CEO of Hogan Assessments, Professor of Business Psychology at University College London and Columbia University and author, Confidence

“This is the book I wish I wrote! Smart. Insightful. Practical. It powerfully shows powerfully why we are our own worst enemy!”

STEPHEN SHAPIRO, author, Best Practices are Stupid

“Every politician on the planet needs to read this book, immediately.”
GUY KAWASAKI, Chief Evangelist, Canva and author, The Art of Social Media

"Winning the Brain Game reveals the invisible barriers that get in the way of problem-solving. Better yet, it delivers practical ways to jump start an entirely new approach to tackling your biggest challenges. Don't just read this book. Use it as your go-to tool to take things to the next level."

SOREN KAPLAN, affiliated professor, USC Center for Effective Organizations and author, Leapfrogging