TWIST
How Fresh Perspectives Build Breakthrough Brands
by Julie Cottineau
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Pub Date May 05 2016 | Archive Date Apr 22 2016
Description
In your efforts to look legitimate, you’re likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don’t waste another minute on “me-too” marketing until you read this book and build your own TWIST.
A Note From the Publisher
Author is available for interviews, blog tours, autographed tours, autographed book giveaways, contests, and book club discussions
Marketing Plan
Julie is founder and CEO of BrandTwist, a brand consultancy that helps entrepreneurs and corporations build their brands and leverage them as actionable business assets. Julie was the VP of Brand at Richard Branson’s Virgin Group, overseeing branding strategy for new and established Virgin companies in North America. Prior to joining Virgin, Julie served as Executive Director of Consumer Branding at Interbrand as well as a VP Management Supervisor at Grey Worldwide in both the US and France. She has been an Adjunct Professor of Integrated Marketing Communications at Columbia and Cornell and a frequent commentator on brand strategy and innovation through her blog www.BrandTwist.com, on Twitter at @jcottin and in top business media such as Forbes.com, Entrepreneur Magazine, CNN, and American Express Open Forum. She is also the creator of a unique and impactful online branding class for entrepreneurs www.BrandSchoolOnline. com. Julie lives in Westchester NY with her husband and two children.
Available Editions
| EDITION | Other Format |
| ISBN | 9781784520847 |
| PRICE | $19.95 (USD) |
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