Pre-Publication Publicity and Review Campaign. Review campaign for trade and other media reviews, including pitches with advance review copies to: 

Publishers Weekly, Kirkus, Library Journal, and Shelf AwarenessNational and local book reviews
Targeted publicity campaign, including: Work with author to craft and pitch original pieces to relevant print and online outlets 

Pitch author for written interviews, Q&As, and other features Support and strategy for Netgalley and Edelweiss listings and outreach with digital review copies

Standard Goodreads giveaway (10-25 copies)

Trade Marketing Strategy & Outreach

Trade marketing (booksellers & librarians) support to build buzz in advance of publication, including:

Seasonal outreach to indie booksellers to make them aware of the book, and offer materials, partnerships, and promotions

Seasonal pitch emails to select retailers, such as Bookshop.org and Barnes & Noble, in collaboration with Dead Sky Publishing & IPG

Seasonal pitch emails to trade influencers and book-centric sites, such as BookRiot, Lithub, and CrimeReads 

Seasonal outreach to librarians and librarian influencer sites for sell-in, features, and partnerships

Social media partnerships with independent bookstores and libraries

Bookstagram & Influencer Programs

Seasonal outreach to 50+ influencers most meaningful to book target demographics. Special asks and/or bigger collaborations with high-value influencers and customized strategy for the best "ask" for each influencer.