The Advertising Solution

Influence Prospects, Multiply Sales, and Promote Your Brand

This title was previously available on NetGalley and is now archived.
Buy on Amazon Buy on BN.com Buy on Bookshop.org
*This page contains affiliate links, so we may earn a small commission when you make a purchase through links on our site at no additional cost to you.
Send NetGalley books directly to your Kindle or Kindle app

1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Oct 11 2016 | Archive Date Dec 22 2016
Entrepreneur Media Inc. | Entrepreneur Press

Description

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig Simpson delivers an education on how to create best-in-class direct marketing and advertising copy that creates brand awareness, sells products, and keeps customers engaged. He takes readers through basic principles and time-tested methods of creating effective ad copy that increases profits. Dissecting the principles of legendary marketers like Robert Collier, Claude Hopkins, John Caples, and David Ogilvy, the reader will find applications to modern digital marketing, direct marketing, and inspiration for headline writing and beyond.

Love it or hate it, advertising remains a key component in acquiring customers and nurturing brand engagement. Distilling the wisdom of the world’s greatest advertisers, direct marketing expert Craig...


A Note From the Publisher

The book download offered here is an unpublished, advanced review copy in pdf format and therefore, may not present the same reading experience as the published ebook available from our retail partners. Issues may include inconsistent formatting and broken links.

The book download offered here is an unpublished, advanced review copy in pdf format and therefore, may not present the same reading experience as the published ebook available from our retail...


Available Editions

EDITION Other Format
ISBN 9781599185965
PRICE $21.95 (USD)
PAGES 192

Average rating from 4 members


Featured Reviews

Not set

The advertising solution promises to influence prospects, multiply sales, and promote your brand. That is great news for any business owner

If you are struggling in any of those areas, this is a great book to help. Some persons might need additional resources but the Advertising Solution could be an excellent one stop shop as well. The authors provide lessons from advertising legends like Robert Collier, David Ogilvy, Claude Hopkins, John Caples, Gary Halbert, and Eugene Schwartz.

Each chapter is packed with an enormous amount of information covering:

Information about each advertising legend
Creative salesmanship
The psychology that sells
Secrets of writing great copy
Headlines: Its all about getting your prospects attention
How to be creative
How to boost your response to every ad
Test, test and test again
The top ten lessons from the legends
The advertising solution explores in depth the groundbreaking work of six legends of advertising, marketing and copy writing and brings to life some of their most important techniques and concepts, many of them implemented almost 100 years ago

I honestly believe that these techniques can influence prospects, multiply sales and promote any brand. This was a promise made by the authors that they have made good on.

Not set
Was this review helpful?

ADVANCE COPY

Here follows a semi-standard but important message!

This review will appear in Autamme as well as via our media syndication site at http://syndicate.DarrenIngram.com on 2016-11-07 1000EET and is provided under embargo until that time. Please note that links do not become active until publication.

Snippets for advance publicity may be used by prior arrangement. You may prefer to build buzz by indicating you know what Autamme thought of the book and that a review will appear on (date) or Autamme said that (the book) was “few words extract” with the full review appearing on (date).

Naturally, we wish to save the full review for our readers/visitors but agree that “sharing is good” afterwards. On the day of publication social media activity will also take place and you are encouraged to share these/undertake your own. Thereafter we make the reviews available to other channels such as Amazon and Goodreads and the review may also be syndicated upon demand by other outlets.

Should we have taken any small extracts from the book, due to production turnaround times we shall assume that the quotations used are accurate and reflect what will appear in the final version of the book. Please bring any changes to our attention as a matter of urgency if this is not the case.

If you have any questions please get in touch as soon as possible via darren@ingram.fi.

Was this review helpful?

Readers who liked this book also liked: