The advertising solution promises to influence prospects, multiply sales, and promote your brand. That is great news for any business owner

If you are struggling in any of those areas, this is a great book to help. Some persons might need additional resources but the Advertising Solution could be an excellent one stop shop as well. The authors provide lessons from advertising legends like Robert Collier, David Ogilvy, Claude Hopkins, John Caples, Gary Halbert, and Eugene Schwartz.

Each chapter is packed with an enormous amount of information covering:

Information about each advertising legend
Creative salesmanship
The psychology that sells
Secrets of writing great copy
Headlines: Its all about getting your prospects attention
How to be creative
How to boost your response to every ad
Test, test and test again
The top ten lessons from the legends
The advertising solution explores in depth the groundbreaking work of six legends of advertising, marketing and copy writing and brings to life some of their most important techniques and concepts, many of them implemented almost 100 years ago

I honestly believe that these techniques can influence prospects, multiply sales and promote any brand. This was a promise made by the authors that they have made good on.