It's All In Your Head
Brain Storms, Gray Matter, and What Makes You You
by Keith Blanchard
This title was previously available on NetGalley and is now archived.
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Pub Date Nov 01 2017 | Archive Date Feb 28 2018
Description
A Note From the Publisher
Please feel free to cross-post your reviews on Amazon, Goodreads, and your individual blogs. Happy readings.
Marketing Plan
The colorful 7.5"×10" paperback is the centerpiece of a fun, illuminating content franchise—spanning digital, museum, TV, and beyond—devoted to the awesomeness of your brain.
TIME Inc. is launching a bookazine into mass channels 10/13/17 completely devoted to It's All In Your Head. Wicked Cow will announce here soon other significant, multimedia adaptations of the book, as well as the author's speaking tour.
About the Author: Keith Blanchard is the author of two novels and has contributed in various capacities to a wide range of publishing and production enterprises, from The Week to Cosmopolitan, Rolling Stone to The Drew Carey Show, The Wall Street Journal to Yourtango.com. Most recently the chief digital officer of the World Science Festival, Keith was the longtime editor-in-chief and creative director of Maxim.
About the Publisher: For more than a dozen years and an inspired run in brand management, Wicked Cow created uncommon opportunities for some of the world’s most beloved pop culture brands including management of The Roberto Clemente Estate, the Julius Erving brand, Pelé, Wiffle®, Big League Chew, Maxim, The Notorious B.I.G. Estate, among others.
Of note, Wicked Cow is also Derek Jeter’s co-founder and co-publisher in Jeter Publishing, their content studio that includes a joint venture partnership with publishing giant Simon & Schuster.
Available Editions
EDITION | Other Format |
ISBN | 9780692918234 |
PRICE | $27.95 (USD) |
Featured Reviews
Its All In Your Head was a book outside my normal genres of reading. The subject matter is fascinating but an educational read?? Again, not my usual go to entertainment. However, this book IS A MUST READ. It was fascinating and fun, not a tedious text book.~ It was pages of a-ha moments. and snorts of sarcastic laughter as I recognized things said as describing myself or others I know. I actually really truly liked this book and wish I could just put it in front of people and say, "Trust me! Read it!"
An informative and revealing book updating lots of misconceptions and providing a great balance of science and example/anecdote. A must read!
Did you know that 7,000 brains are stored in Harvard's brain bank (honestly, I never even knew Harvard HAD a brain bank) or that the average person blinks 5.2 million times in a year?
Blanchard not only has fun and interesting mind benders in It's All in Your Head but also includes facts and tidbits about the inner working of your brain. From Sensory perceptions to orgasms, Blanchard has covered a wide variety of things you never even knew you wanted to know.
I loved this book. A lot.
Despite all my anatomy experience, I always hated/avoided neuro. The brain has always freaked me out, and I shouldn't admit this, but as someone who has taught anatomy and physiology to high school students and TA'd it at the college level, to this day I can't name all the parts of the brain or tell you where they are. I purposefully have blocked that out from my brain (lol) because it's just too much to comprehend. Same thing with embryology. (It's amazing we even exist, considering all the things that can go wrong during fetal development. But, that's another story for another day).
Things I loved about it:
- This book is pretty. Like, it's super aesthetically pleasing.
- It's formatted like a textbook with sidebars and infographics and photographs and blocks of text, but it doesn't feel like a textbook.
- The author's writing style is A+++. It's conversational, but still technical enough that it isn't dumbed down. He throws in pop culture references throughout and a little humor, and overall it's just so very well done.
- Literally touches on almost every topic in neuroanatomy/neurophysiology. He's found a nice balance between breadth and depth.
- THERE'S A BIBLIOGRAPHY! Granted, it's several pages long and the font is super tiny to fit everything in, but I love that. Why? Because this book is well-researched. It uses actual science and evidence. (Unlike two books I read recently that angered me so much because they talked about studies and never cited a damn thing to support their claims).
If you're curious about the human brain, or about anything it does, check out this book. It's literally mindblowing (see what I did there?) It's an easy read and well worth your time.
Thanks Netgalley for the ARC.
Fantastic book! It’s All In Your Head is enlightening, educational and fun! Despite the rather serious material, it is written quite conversationally, engaging the reader almost immediately. I have had an interest in neuroscience for some time now, but this book is definitely not just for nerds like myself. Discussions include meeting your transmitters, discovering the parts of your brain, understanding neuroplasticity and the brain’s hemispheres, how thoughts work, brain scans explained….the list goes on. As you can tell it is a comprehensive, informative book that is expertly written. It does not suffer from being dry or overwhelming, as some books in this genre are can be. It is just a fascinating read!
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