It's All In Your Head
Brain Storms, Gray Matter, and What Makes You You
by Keith Blanchard
Pub Date 01 Nov 2017
Your brain just wants to be understood. It wants you to know how it works. Well, you’re now holding the key to your brain’s—and, by extension, your own—happiness. This book will unlock a world of deep insights, juicy rewards, and game-changing power.
It’s All In Your Head is the story of
what makes up your mind—why you dream, how you form a thought, why lying makes
you uncomfortable, how music stirs you, and how religion can reconfigure your
brain. This is the ultimate user’s manual to what makes you you. It’s brain science for everyone,
with answers to the questions that keep you up at night.
A Note From the Publisher
Please feel free to cross-post your reviews on Amazon, Goodreads, and your individual blogs. Happy readings.
The colorful 7.5"×10" paperback is the centerpiece of a fun, illuminating content franchise—spanning digital, museum, TV, and beyond—devoted to the awesomeness of your brain.
TIME Inc. is launching a bookazine into mass channels 10/13/17 completely devoted to It's All In Your Head. Wicked Cow will announce here soon other significant, multimedia adaptations of the book, as well as the author's speaking tour.
About the Author: Keith Blanchard is the author of two novels and has contributed in various capacities to a wide range of publishing and production enterprises, from The Week to Cosmopolitan, Rolling Stone to The Drew Carey Show, The Wall Street Journal to Yourtango.com. Most recently the chief digital officer of the World Science Festival, Keith was the longtime editor-in-chief and creative director of Maxim.
About the Publisher: For more than a dozen years and an inspired run in brand management, Wicked Cow created uncommon opportunities for some of the world’s most beloved pop culture brands including management of The Roberto Clemente Estate, the Julius Erving brand, Pelé, Wiffle®, Big League Chew, Maxim, The Notorious B.I.G. Estate, among others.
Of note, Wicked Cow is also Derek Jeter’s co-founder and co-publisher in Jeter Publishing, their content studio that includes a joint venture partnership with publishing giant Simon & Schuster.