The Starting Point of Happiness
An Inspiring Guide to Positive Living with Faith, Love, and Courage
by Ryuho Okawa
This title was previously available on NetGalley and is now archived.
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Pub Date Oct 01 2017 | Archive Date Oct 11 2018
Description
In
The Starting Point of Happiness, author Ryuho Okawa awakens us to the
true spiritual values of our life; he beautifully illustrates, in simple but
profound words, how we can find purpose and meaning in life and attain
happiness that lasts forever. Okawa stresses the importance of cultivating and
polishing our mind as the mind is the only thing we can take with us when
return to the other world; we have to leave behind everything we thought to be
valuable in this world. This book empowers spiritual seekers to find the
strength in the midst of difficult times, to savor the joy of giving love to
others, and to be in tune with the will of the great universe. This
self-renewing guide to positive living will awaken us to the spiritual truths,
infuse us with hope, strength and fulfilment, and lead us to walk the path to
authentic, lasting happiness.
Marketing Plan
RADIO
** We will book a minimum 30-City radio commercial, public and Internet radio tour for “The Starting Point of Happiness” Branch Temple Ministers will conduct the interviews for IRH Press from both the United States and in Japan.
** We will conduct interviews with the most significant Podcast hosts in the spiritual and religious space.
** We will giveaway 5 books on the top talk stations in the top 20 United States markets.
ONLINE
** We will place authored pieces on the United States site belief.net. promoting “The Starting Point of Happiness”
** We will place an authored piece on Huffington Post Religion promoting “The Starting Point of Happiness.”
** We will pitch feature stories to over 100 spiritual, religious and self-help sites featuring “The Starting Point of Happiness.”
** We will contribute content from “The Starting Point of Happiness” to the major social media site Mind, Body, Green.
** PR NEWSWIRE RELEASE TO 5,000 ONLINE OUTLETS
** We will pitch book reviews, features, mentions and author pieces about “The Starting Point of Happiness” to the top 50 Spiritual Magazines (Spirituality and Health, Mindful and Live Happy) as well as top 50 Women’s Magazines. Overall, Newman Communications will pitch over 300 newspapers, magazines, wire services and columnist in the Spiritual, Religious, and Self-Help space.
** PR NEWSWIRE RELEASE TO 1,000 PRINT OUTLETS (Newspapers, Magazines, Wire Services and Columnists)
TELEVISION
** Local Ministers in New York, New Jersey, Los Angeles, San Francisco, Atlanta and Tampa will be pitched in the United States to do a series of local television Interviews highlighting “The Starting Point of Happiness.”
LOCAL
** The United States and Canada Temples (located in New York, Los Angeles, San Francisco, Atlanta, Tampa, and Toronto) associated with the author will be engaged in their own local seminars on “The Starting Point of Happiness” and are looking for local stores to purchase the book at.
In New York, Los Angeles, and San Francisco, Newman Communications will pitch local TV, Radio, Newspaper and Online media as well as local Japanese American publications to support Independent Bookstore sales.
THE STARTING POINT OF HAPPINESS ADVERTISING
— Ad in Tricycle Magazine
— Ad in Spirituality and Health Magazine
— Ad in Mindful Magazine
— Online Ads in top spiritual and self-help sites and social media platforms
SOCIAL MEDIA
— Ongoing promotion on Okawa Books website and multiple Facebook platforms that have over 50,000 likes in total and growing.
— SITE ADVERTISING TO SPIRITUAL AND ONLINE SITES
Available Editions
| EDITION | Hardcover |
| ISBN | 9781942125266 |
| PRICE | $16.95 (USD) |
Featured Reviews
jc C, Educator
Interesting book with good short chapters, easy to pick up and dip into. It has some good concepts in and is written in the style of the old self help classics. You are aware that it is a translation and has been written with a specific culture in mind, but it is still a good read, Books like this can only spread more love and happiness in the world. Thank you
Meagan L, Reviewer
In The Starting Point of Happiness, author Ryuho Okawa awakens us to the true spiritual values of our life; he beautifully illustrates, in simple but profound words, how we can find purpose and meaning in life and attain happiness that lasts forever. Okawa stresses the importance of cultivating and polishing our mind as the mind is the only thing we can take with us when return to the other world; we have to leave behind everything we thought to be valuable in this world. This book empowers spiritual seekers to find the strength in the midst of difficult times, to savor the joy of giving love to others, and to be in tune with the will of the great universe. This self-renewing guide to positive living will awaken us to the spiritual truths, infuse us with hope, strength and fulfillment, and lead us to walk the path to authentic, lasting happiness.
Ryuho Okawa shares the right view of how to understand your true soul and how happiness is your natural birth right.
There is a lot to learn from this book and a lot to consider. This book is definitely thought provoking and definitely challenging for readers to examine their own lives.
The title is exactly as it should be. The contents in the book are deep for what could be considered a self help book but the audience of this book is for anyone who is of any spiritual background. There is much to learn about happiness and much to learn about ourselves.
I recommend this book for anyone who is curious about the subject of happiness or anyone who is struggling to find happiness. There is so much to learn about the topic and there is more in the subject to control than you think.
Reviewer 238609
The Starting Point of Happiness shows us that to have happiness we must give love without expecting anything in return. I liked this book, but found it repetitive at times.
I would like to thank Netgalley and the publisher for providing me with a review copy in exchange for my honest and unbiased opinion of it.
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