Campaign Focus:
An illustrated step-by-step guide to the basic principles and techniques of Tai Chi
 
Key Selling Points:
Includes background to tai chi – what it is, why it works, and how it developed
Shows you the basic principles of the practice, including good posture and breathing and how to learn tai chi and prepare for practice, plus basic techniques and safety tips
Learn everything you need to know to start your own tai chi practice at home
 
Key Campaign Activity
Prepub press release push to mainstream health magazines
Review copy push to targeted national dailies
Review copy push to top health websites
 
Pre-publication:
Goodreads giveaway
 
Trade:
Review copies to Library Journal, Publishers Weekly
 
Retail:
 
Consumer:
 
Publicity/Media:
Review copy push to Men’s Health, Mindful Magazine, Prevention, Real Simple, Shape, Spirituality & Health, Women’s Health, Yoga Journal
Review copy push to review and health editors at top dailies, including Boston Globe; Chicago Tribune; Los Angeles Times; New York Times; Oregonian; Philadelphia Enquirer, San Francisco Chronicle; Seattle Times; Wall Street Journal; Washington Post
Review push to top lifestyle and health sites, including DailyOm, InStyle, MindBodyGreen, Oprah.com, Shape, Well+Good, WomansHealth.com