Campaign Focus:

Gardening Complete is the most up-to-date and complete guide to gardening for homeowners. Inside, eight of North America’s top gardening experts—and Cool Springs Press authors—present 19 subjects of critical interest to anyone who wants to learn or broaden gardening skills. Whether your main interest is in designing landscapes and gardens, ornamental gardening to make your yard more attractive, or gardening to provide nutritious edibles for the family table, this book will become your definitive source of information. It is intended for serious beginning to intermediate gardeners, but even veteran gardeners will be intrigued by what these experts have to say about core gardening skills and common horticultural subjects.

Key Selling Points:

·         This title is a thorough, information-packed book to get anyone started in home gardening.

·         Eight bestselling Cool Springs Press authors have a broad range of expertise to share.

·         Tightly focused on teaching gardening skills and techniques: not just another book of plant lists.

·         Each author has individual platforms to help spread the word about the book

Key Campaign Activity

·         Target all gardening outlets and outlets with gardening coverage – newspapers, blogs/websites, gardening and regional lifestyle magazines

·         Sales support for B2B garden center store efforts

·         Emphasis on gift guides

·         Leverage individual authors’ social media platforms, appearances, etc.

Consumer:

·         Quarto Knows social media

·         Video trailer

·         Quarto Knows B2C email campaigns

·         Giveaways at Goodreads, select blogs and websites

·         Author events, guest posts, social media focus; leverage visibility and book awareness via Urbanique, Sow & Dipity blog, etc.

Publicity/Media:

·         National gardening and related media: Horticulture Magazine, Garden Design, American Gardener, Coastal Living Better Homes and Gardens, Southern Living, Nature’s Garden, Birds & Blooms, Country Woman, Fine Gardening, Mother Earth Living, Sunset Magazine, Living the Country Life, Garden Gate, Organic Life, Garden Design

·         Daily Newspapers with home & gardening coverage, major markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune, Arizona Star, Denver Post, Atlanta Journal Constitution

·         Regional Magazines with Gardening Coverage: Midwest Living, Southern Living, Sunset, Northern Gardener,

·         Garden Center/Wholesalers media: Green Profit, Grower Talks, Nursery Management, Floral Management

·         Blogs and Websites:  Year Round Veggie Gardener, Veggie Gardening Tips, Empress of Dirt, HGTV Garden Blog, Life on the Balcony, Let's Get Dirty, Gardening Gone Wild, Creative Green Living, Diggin’ In, Garden Therapy, In The Garden, The Real Gardener, Urban Gardens

·       Book Trade:  Library Journal, Publishers Weekly, Booklist, Bookish, Shelf Awareness

·         Radio – Local & Syndicated Programs: You Bet Your Garden/Philadelphia (and national NPR syndication), Bob Tanem In the Garden/ San Francisco, Garden Talk/San Francisco, Joy In the Garden/Vermont, In the Garden/Memphis, Mike Nowak/Chicago, Garden Life Radio

·         Gardening Podcasts

·       Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib