Campaign Focus:
Feature this as a a unique take on drawing animals with a mythical beast-focused approach. In addition to providing technique tutorials, this title provides information and folklore on the beasts in question, offering a comprehensive study at of both the style and the background behind mythical folk art animals found in no other book of its kind.
 
Key Selling Points:

• This interesting take on the successful category of animal art instruction stands out both in style and in the inclusion of facts about animals both real and mythical.
• This is unique take on drawing has charming sidebars about each of the animals and plant featured.

 Key Campaign Activity

• Leverage Author his website, company website, Instagram, and Facebook subscribers)
• Multiple outlets will be interested –  Art and Craft Media, Magazines, Websites, Key Bloggers

 Trade: Finished Advances  
 
Retail: Finished Advances 
 
Consumer:

• Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity 
• Leverage Artists social media platforms to promote book and projects in the book.
• Quarto Knows social media to follow and promote authors efforts
• Giveaways at art blogs and websites