Campaign Focus:
A clinical psychologist Dr. Rebecca Ray teaches how to chip away at negative practices and mindsets by consistently improving behavior in the areas of positive choice, cultivation, practice, and making space
 
Key Selling Points:
Teaches readers how to foster the daily routines that will increase positivity in their everyday life
Based on Positive Psychology and Acceptance, and Commitment Therapy
Show how happiness can be made into habit, and which actions bring happiness to your everyday life
Provides practical, thoughtful and inspirational meditations for everyday life
 
Key Campaign Activity
Longlead pitch to MBS and women’s print magazines
Review copy push to top health editors at national newsprint
Review pitch to top women’s and wellness websites
 
Pre-publication:
Goodreads giveaway
 
Trade:
Advance copy to Booklist, Kirkus, Library Journal, Publishers Weekly, Shelf Awareness
 
Retail:
Promotional copies to key learning center shops and spas, e.g., ABC Home, Esalen, Kripalu, New York Open Center, Omega, Spirit Rock, etc.
 
Consumer:
Review outreach to top online women’s sites: Bustle, goop, InStyle, Shape, SheKnows, Women’s Health
Review outreach to top wellness sites: goop, GoodTherapy.org, Health.com, MindBodyGreen, The Mindful Word, Mindful.org, Oprah.com, Self, Spirituality & Practice, Well+Good
 
Publicity/Media:
Advance copies to: Cosmopolitan, Glamour, MarieClaire, Mindful Magazine, O the Oprah Magazine, Psychology Today, Spirituality & Health, Vogue, Yoga Journal
Review copy push to top lifestyle editors at national dailies