The John Deere Century

100 Years of Green Tractors

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Pub Date Mar 27 2018 | Archive Date May 15 2018

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Description

In The John Deere Century, acclaimed author and photographer Randy Leffingwell uses his unique brand of storytelling to chronicle the company and the tractors that have carried the distinctive green and yellow livery for the past century.

Iconic John Deere tractors ranging from the spartan Waterloo Boy to the Model AOS, and from German and Argentine models to the acclaimed New Generation tractors are featured in this celebration of industrial tractor design. Loaded with photographs, both modern and vintage, and excellently written info, this book will have John Deere fans salivating.

In The John Deere Century, acclaimed author and photographer Randy Leffingwell uses his unique brand of storytelling to chronicle the company and the tractors that have carried the distinctive green...


Marketing Plan

Campaign Focus:
 
This comprehensive volume chronicles the history of the tractors that have carried the distinctive green and yellow livery for the past century.
 
Key Selling Points:

  • This title celebrates the 100th anniversary of the first John Deere tractor, which is in 2017 or 2018 due to ambiguity on which model is considered first.
  • John Deere has historically been on of Motorbooks’ strongest subjects
  • This title is the most up-to-date John Deere history in the market.

 
Key Campaign Activity
Review copy push to targeted print magazines
Pitch to Agriculture and Farming focused outlets
 
 Pre-publication:
 
Pre-publication campaign to build anticipation of the reveal including:

  • Is this a licensed-book? Can we use John Deere for promotion? (143K twitter followers, 2.8 million uvm website, 3 million facebook followers)

 
Trade:

  • Review copy push to: Library Journal, Publishers Weekly, Shelf Awareness

 
Retail:

  • Partner with Sales team to create a coordinated Sales and marketing effort

 
Consumer:

  • Outreach to top John Deere Clubs: Two-Cylinder magazine, Deer Valley Collectors, Ohio Two-Cylinder Club Inc, Greater Kansas City Two-Cylinder Club

 
Publicity/Media:

  • Early review copies to: Country, Progressive Farmer, Farm Journal, Country Living Magazine, Carolina Country, Tennessee Home & Farm, Progressive Farmer, Successful Farming1, Ruralite
  • Review copy push to regional country living outlets: Oklahoma Living, My Indiana Home, The Hoosier Farmer, Our Ohio, Mississippi Farm Bureau Country, Louisiana Farm Bureau News, Oklahoma Country, Kansas Living, South Carolina Farmer, Louisiana Country

Campaign Focus:
 
This comprehensive volume chronicles the history of the tractors that have carried the distinctive green and yellow livery for the past century.
 
Key Selling Points:

  • This title...

Available Editions

EDITION Other Format
ISBN 9780760360217
PRICE $40.00 (USD)
PAGES 176

Average rating from 4 members


Featured Reviews

Reference book about the history of this emblematic symbol which is John Deere. This is a good book to have in the school libraries.

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For the John Deere fan that wants to know everything about the history of the company, this is a great resource! It's interesting and is filled with details of the company, the key employees and products. Many great pictures of both common and rare equipment shown in chronological order. I highly recommend it for any tractor fan.

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This book is a good history of The John Deere Company and their tractors. The book is arranged chronologically starting with the very beginning. The text is accompanied with wonderful photographs, including many rare tractors. I enjoy reading the stories behind the scenes. This book will make a wonderful gift. Enjoy

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