Modern Drawing
A contemporary exploration of drawing and illustration
by Chelsea Ward
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Pub Date Jun 05 2018 | Archive Date Jun 12 2018
Quarto Publishing Group – Walter Foster | Walter Foster Publishing
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Description
This isn’t a dry instruction manual; it’s a contemporary guide filled with instruction, encouragement, and tips. You’ll enjoy a dynamic, easy-to-follow exploration of drawing mediums and tools as you work through creative exercises and projects. Aspiring pencil artists and illustrators will also learn how to “see” a subject and render a personal yet modern interpretation of their observations on paper.
From expressive architecture and landscapes to nature motifs, animals, and people, Modern Drawing provides a fresh, contemporary, and enjoyable approach to learning how to draw.
The Modern Series of books offers a fun, contemporary approach to working with traditional art media, demonstrating that with the right type of instruction, encouragement, and tips, drawing and painting success can be achieved by any artist or creative type.
Also in the Modern Series:Modern Colored Pencil, Modern Acrylic, and Modern Watercolor.
Marketing Plan
Designed for creative types who want to learn simple drawing techniques, Modern Drawing includes a variety of fun artistic exercises for everyone from illustrators and pencil artists to casual scrapbookers, journalers, and collage makers.
Key Selling Points:
- Designed for creative types who want to learn simple drawing techniques for a variety of artistic endeavors.
- Encourages playfulness, making drawing fun and accessible to artists and creatives at any level.
- Features contemporary inspiration for exploring a range of drawing techniques, including sketching, line drawing, and gesture drawing
Key Campaign Activity
- Leverage author’s social media efforts for exposure, pre-orders, etc. – her website, facebook, Instagram (78.6K followers), her Etsy shop and Pinterest.
- Multiple outlets will be interested – Art and Craft Media, Magazines, Websites, DIY Media
Trade: Finished Advances
Retail: Finished Advances
Consumer:
- Quarto Knows social media to follow and promote authors efforts
- Giveaways at art blogs and websites
- Pitch to art and craft magazines and websites for review, such as Artforum, Art in America, Artvoices, Cloth Paper Scissors, Colored Pencil Magazine, Drawing, Spreading Positive Creativity
- Pitch to freelance art writers
- Pitch to Art Educators – media outlets and individuals (NAEA list)
Available Editions
| EDITION | Other Format |
| ISBN | 9781633224926 |
| PRICE | $19.99 (USD) |
| PAGES | 128 |
Average rating from 44 members
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