Campaign Focus:
Fight garden pests and increase your yields the natural way by planting vegetables and flowers together.  Doing that is one of the oldest ways to create a healthy, bountiful garden, but there's more to the method than you might think. Vegetables Love Flowers will walk you through the ins and outs of companion planting, from how it works to which plants go together and how to grow the best garden for your climate.  With the right information and some careful planning, you can help your plants thrive--and beautify your garden in the process. This book is an indispensable introduction to one of the oldest, yet most radical, ways to improve and beautify your vegetable garden.
 
Key Selling Points:

• Leverage Gardener’s Workshop Cut Flower Farm mailing list and reach to drive pre-orders and sales (over 20K on mailing list)
• Author in much demand for speaking gigs, several every month
• Companion planting is a natural way to fight pests and increase the production of a garden without harsh pesticides or synthetic fertilizers.
• Perfect for any of the millions of new edibles growers every year who want to expand into growing flowers.
• This method attracts and benefits pollinators and other beneficial insects, many of which (particularly bees) are under threat.

 Key Campaign Activity

• Utilize author’s customer database to drive pre-order and post-publication sales
• Publicity campaign to hit all gardening media
• Multiple speaking gigs and flower/garden shows in 2018 including Mother Earth News Fairs, gardening clubs, etc., beginning before publication. Arm author with materials to hand out at speaking gigs/shows prior to pub date

 
Consumer Focus:

• Quarto Knows social media campaign
• Video trailer - can utilize on author’s company website, send in email blast, social media
• Quarto Knows B2C & B2B email campaigns
• Giveaways at Goodreads, select green and gardening blogs and websites

 Publicity/Media:

• National Media –  Primary Print targets, gardening & green living focus: Horticulture, Better Homes & Gardens, Garden Gate, Nature’s Garden, Backwoods Home, Capper’s Farmer, Colorado Country Life, Cottage Life, Country, Country Line, Country Living, Country Roads, Country Woman, Farm & Ranch Living, Grit, Living the Country Life, Modern Farmer, Mother Earth News, Mother Earth Living, Rural Delivery, Rural Mom, Rustik Magazine, Simplify Live Love, Southern Lady, Texas Farmer’s Daughter, Midwest Living, Southern Living, Sunset, Old Farmers Almanac, Martha Stewart Living, Canadian Living, Yankee, Organic Life,
• Daily Newspapers with home & gardening coverage – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune (heavily syndicates gardening content to multiple markets), Arizona Star, Denver Post, Atlanta Journal Constitution
• Influential/primary blogs gardening: HGTV.com, A Way To Garden, Urban Gardens, Garden Therapy, The Mindful Word, Content in a Cottage, Empress of Dirt, Grumpy Gardener, You Grow Girl, Veggie Gardening Tips, Creative Green Living, Backyard Gardening Blog
• Influential green living blogs/websites: Little Family Adventure, Attainable Sustainable, The Mindful Word, Mama Natural, The Green Life, So Easy Being Green, Creative Green Living, So Easy Being Green, The Green Life, Budge Earth Greener Ideal
• Radio Programs and Television: Living the Country Life radio, regional public radio shows, podcasts
• Book trade outlets: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib