Campaign Focus:
In Growing Heirloom Flowers, takes you on a tour of these alluring blooms, covering the benefits, challenges, growing requirements, and everything else you need to know about more than forty heirloom flowers. Along the way, there’s tips, tricks, and creative projects for making the most of your heirloom garden, from arranging and preserving, to dyes, drinks, and more. With a wealth of information and stunning full-color photography, this book is the perfect guide to adding heirloom beauty to your life.
 
Key Selling Points:

• Heirloom flowers are often more beautiful, strongly scented, or tenacious than standard hybrid varieties.
• Unlike hybrids, heirloom seeds can be saved and planted, meaning gardeners can grow more plants for themselves or share them with friends and family.
• Many heirloom flowers have a distinctly "vintage" or "old-fashioned" look that adds a unique style to a garden.

 
Key Campaign Activity

• Publicity campaign will target gardening, lifestyle, woman-centric outlets
• Leverage author’s network/contacts via About.com, From Scratch magazine, Gardener.com to build awareness and pre-orders
• Propose speaking and demos at 2018 at Mother Earth News Fairs

 
Consumer Focus:

• Quarto Knows social media campaign
• Video trailer
• Quarto Knows B2C email campaigns
• Giveaways at Goodreads, select green and gardening blogs and websites

 Publicity/Media:

• National Media –  Primary Print targets, gardening & green living focus: Horticulture, Better Homes & Gardens, Garden Gate, Nature’s Garden, Backwoods Home, Capper’s Farmer, Colorado Country Life, Cottage Life, Country, Country Line, Country Living, Country Roads, Country Woman, Farm & Ranch Living, Grit, Living the Country Life, Modern Farmer, Mother Earth News, Mother Earth Living, Rural Delivery, Rural Mom, Rustik Magazine, Simplify Live Love, Southern Lady, Texas Farmer’s Daughter, Midwest Living, Southern Living, Sunset, Old Farmers Almanac, Martha Stewart Living, Canadian Living, Yankee, Organic Life,
• Daily Newspapers with home & gardening coverage – Major Markets: Dallas Morning News, Associated Press, Wire services: Knight Ridder,  Tribune Media Services, Chicago Tribune, Houston Chronicle, Sacramento Bee (heavily syndicates gardening content to multiple markets), Miami Herald, Philadelphia Inquirer, San Francisco Chronicle, Los Angeles Times (heavily syndicates gardening content to multiple markets), Pittsburgh Post, Minneapolis Star Tribune (heavily syndicates gardening content to multiple markets), Arizona Star, Denver Post, Atlanta Journal Constitution
• Influential/primary blogs gardening: HGTV.com, A Way To Garden, Urban Gardens, Garden Therapy, The Mindful Word, Content in a Cottage, Empress of Dirt, Grumpy Gardener, You Grow Girl, Veggie Gardening Tips, Creative Green Living, Backyard Gardening Blog
• Influential green living blogs/websites: Little Family Adventure, Attainable Sustainable, The Mindful Word, Mama Natural, The Green Life, So Easy Being Green, Creative Green Living, So Easy Being Green, The Green Life, Budge Earth Greener Ideal
• Radio Programs and Television: Living the Country Life radio, regional public radio shows, podcasts
• Trade Review: Library Journal, Publisher's Weekly, Booklist, Bookish, Shelf Awareness, Kirkus, BookTrib