Light Magic for Dark Times
More than 100 Spells, Rituals, and Practices for Coping in a Crisis
by Lisa Marie Basile
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Pub Date Sep 11 2018 | Archive Date Sep 26 2018
Quarto Publishing Group – Fair Winds Press | Fair Winds Press
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Description
Luna Luna magazine’s Lisa Marie Basile shares inspired spells, rituals, and practices, including:
- A new moon ritual for attracting a lover
- A spell to banish recurring nightmares
- A graveyard meditation for engaging with death
- A mermaid ritual for going with the flow
- A zodiac practice for tapping into celestial mojo
- A rose-quartz elixir for finding self-love
- A spell to recharge after a protest or social justice work
These 100 spells are ideal for those inexperienced with self-care rituals, as well as experienced witches. They can be cast during a crisis or to help prevent one, to protect loved ones, to welcome new beginnings, to heal from grief, or to find strength.
Whether you’re working with the earth, performing a cleanse with water or smoke, healing with tinctures or crystals, meditating through grief, brewing, enchanting, or communing with your coven, Light Magic for Dark Times will help you tap into your inner witch in times of need.
Marketing Plan
Campaign Focus:
When your world—or the world at large—is descending into chaos or darkness, tapping into the light is essential for self-care. Light Magic for Dark Times offers inspired, easy-to-do, in-a-pinch spells—to be cast during a crisis or to help prevent one.
Key Campaign Activity
Longlead feature pitch to top MBS outlets
Multiple outlets will be interested (MBS, lifestyle, general Halloween/holiday)
Trade:
- Review copies to Library Journal, Publishers Weekly, Retailing Insight Magazine
Retail:
- Review Copies
Consumer:
- Leverage author sites (Slutist [fb 5k,insta 9k, twitter 3k] and Luna Luna [fb 7k, insta 2.7k, twitter 7k) for promotions, pre-order campaigns, giveaways
- Longlead DRC review pitch to Dell Horoscope, Nexus Magazine, Oracle 20-20, Spirit of Change, BeliefNet/pagan and earth based, Circle Magazine, SageWoman, Witches & Pagans, Amira's Blog, The Aware Being Blog, Living Faerie, The Magical Buffet, Molly's Astrology Blog, Rewire Me, The Well, Whispering Path Tarot
- Digital and review copy push to women’s and lifestyle media, including Buzzfeed, Cosmo, Glamour, HuffPost, Bustle, PopSugar, Refinery29, goop, MindBodyGreen, Well+Good
- Look for Halloween book and gift guides.
- Include a posts of spells on Facebook/Instagram pre-pub and around pub date. Consider current political climate/news to make it current-feeling.
- Goodreads giveaway
- Partner with author sites and other authors and/or shop (Hauswitch?) for Halloween giveaway, including this and other spell books.
Available Editions
| EDITION | Other Format |
| ISBN | 9781592338535 |
| PRICE | $22.99 (USD) |
| PAGES | 176 |
Average rating from 31 members
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