Selling Points

• Pub Date - October 28 - is International Animation Day and will be a huge press angle 
• Foreword by Howie Mandel
• This book pulls together memorabilia and behind the scenes content with images to create a collection unlike any previous book.
• All-new interviews with known '80s and '90s personalities lends the text an authority beyond a simple retrospective.
• By including both TV shows as well as commercials and toys, the collection captures the essences of the Saturday Morning Cartoons event.

Marketing:

• Short and long lead publicity campaign at entertainment, pop culture outlets,
• Create book trailer/meme video three months in advance of book publication
• Drive pre-orders and awareness pre-pub via author’s social media
• Online advertisements and sponsored posts in online communities
• Include in QPG B2B and B2C QPG email campaigns
• Sell-sheets, postcards, additional merchandising needs by request

 
Publicity

• Short and long lead publicity targets – pop culture, entertainment, general interest outlets: Rolling Stone, Entertainment Weekly, Spin, Revolver, Decibel, US Weekly, Time, Newsweek/Daily Beast, Vanity Fair, Wall Street Journal, Playboy, GQ, Esquire, Vulture, Huffington Post, Los Angeles Times, New Yorker, New York, Gotham, New York Times Weekly, USA Today, People US, Parade, Readers Digest, AARP, Salon, Huffington Post, Slate, airline magazines;
• Daily Newspapers: Associated Press, USA Today, Arkansas Democrat-Gazette. Atlanta Journal-Constitution, Austin American-Statesman, Bay Area News Group, Boston Globe, Chicago Tribune, Detroit Free-Press, Houston Chronicle, Los Angeles Times, Milwaukee Journal Sentinel, Minneapolis Star Tribune, Pittsburgh Post-Gazette, San Antonio Express-News, St Louis Post-Dispatch
• Weekly A & E Newspapers: Village Voice Media Group, Creative Loafing, The Stranger/Seattle, San Diego Reader, Minneapolis City Pages, OC Weekly, Metroland/Albany, NY; Metro Times, Phoenix New Times, Pittsburgh City Paper, LA Weekly,
• Blogs & Websites: A/V Club, Cinemablend, Salon.com, Flavorwire, Pop & Hiss, Pop Noise, PopWatch, Pop Culture Safari, Daily Beast, Vulture, PopMatters
• Fan blogs devoted to individual cartoon properties/brands