Campaign Focus: •            The only pressure cooker cookbook that both fits your diet, and work with all brands and models of pressure cookers •            Fresh, healthy and tasty home-cooked meals for paleo cooks •            Natalie Perry is motivated and strong self-promoter   Key Campaign Activity •            Long lead media outreach, in tandem with author’s media efforts •            Cross promotion with Pioneer Woman community page (4 million uvm), Instant Pot and Fagor America    Pre-publication: •            Long lead publicity outreach to food, top bloggers, lifestyle and women’s outlets •            Pre-order campaign on author’s platforms (Perry’s Plate 24k Instagram followers, 8k Facebook likes) •            Press release   Trade: •            Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews •            Display at BEA/BookCon   School/Library: •            Submit for review in Library Journal •            Display at ALA Annual and Midwinter Conferences   Consumer: •            Promotion on Quarto Cooks •            Partnership with Instant Pot and Fagor America •            Giveaway on Pioneer Woman (4 million uvm)   Publicity/Media: •            Magazine: The Pioneer Woman, Food & Wine, Martha Stewart Living, Vogue, bon appetit, Gather Journal, Saveur, Edible, Sweet Paul, Real Simple, People, Rachael Ray Every Day, Good Housekeeping, Parade, Women’s World, Cherry Bombe, O The Oprah Magazine, Cooking Light, Martha Stewart Living, Fine Cooking, Newsweek, The Week, Food Network Magazine, Family Circle •            Newspaper: The New York Times, Wall Street Journal, Washington Post, The Boston Globe, Los Angeles Times, Philadelphia Inquirer, AM New York, Austin American Statesman, Pittsburgh Post Gazette, Chicago Tribune, food editors from top 25 regional newspapers •            Online: The Pioneer Woman (giveaway and review), Epicurious, bon appetit Healthyish, Eater, Buzzfeed, Food52, Huffington Post, Eat Your Books, Tastebook, Cooking with Amy, Delish, The Kitchn, Design Sponge, Food Republic, Babble, The Bump, Taste and Tell, 365 Days of Slow Cooking, Tidbits, The Heritage Cook, Creative Culinary, Two Peas & Their Pod, Mountain Mama Cooks