Marketing to the Entitled Consumer

Wonderful read. Marketing to the entitled consumer will convinve you to move from marketer-first to consumer-first marketing.  There are examples of many companies in the book that have successfully used consumer data to personalize the buying experience. The entitled consumer research is amazing too. Recently i read ana rticle about people keeping some of their purchases like McDonalds and expensive purses a secret but a HBR study mentioned in the book goes into the depth of variety of consumer relationships like old friends, strangers and so on. Interesting read with good layout of pages for quick read.

Interesting and engaging book to read. This book is about customer-centric marketing which is very important in the age of digital and technology-empowered opportunities. Technology provides so much data and it is in the hands of businesses to use it at their benefit. The examples of companies in the book give a very good opportunity to understand practical insights and potentially "try on" in own business environment I have found the entitled consumer research very good.
The book is easy to read and is practically oriented. I recommend it to marketing, sales and business development people as there are many things that can be implemented in cross-functional practice.

I recommend this book to beginners in the field of marketing as well as the ones who have been associated with marketing for a long time as a source to revisit some of the age old techniques that possibly needs to be upgraded. The book is very informative, it defines different types of consumers, through examples shows how to build meaning marketing relationship with your consumers,  emphasizes not just collecting data but collecting meaningful data and then utilizing it to your and consumers benefit. The book has examples both from the service providers and product manufacturing companies. Though big data and digital marketing have been typically associated with large players like amazon, flipkart and other retailers,  book is well structured with examples and technicalities that will inspire even the small players in the game to grow their business and makes consumers happy through marketing the right way to the entitled consumers. As the boom reiterates, consumer first marketing approach is the key to successful business!

Marketing To The Entitled Consumer is an interesting look at the current challenges faced by marketers in a world where consumers expect 100% satisfaction from every interaction and product they buy. They're fickle and will move on if you don't provide exactly what they expect. How we approach giving consumers what they want with our limited resources is a challenge all businesses will face and this book looks at how we provide such.