Marketing to the Entitled Consumer

How to Turn Unreasonable Expectations into Lasting Relationships

You must sign in to see if this title is available for request.
You must sign in to see if this title is available for request.
You must sign in to see if this title is available for request.
Amplify Publishing
Business & Investing , Nonfiction (Adult)
Pub Date

Talking about this book? Be sure to tag it using #MarketingToTheEntitledConsumerHowToTurnUnreasonableExpectationsIntoLastingRelationships #NetGalley

Description

TODAY'S CONSUMERS WANT EVERYTHING. YOU SHOULD GIVE IT TO THEM.

Marketers face a paradox. Consumers expect your brand to know everything about them--who they are, what they want, and why--and to...

Advance Praise

"Marketing to the Entitled Consumer is a warning shot across the bow of traditional marketing. Today's entitled consumers are less patient and passive and expect you to be more judicious with their...

Average rating from 3 members

Readers who liked this book also liked: