Being You

How to Build Your Personal Brand and Confidence

by Maggie Eyre

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Pub Date May 28 2019 | Archive Date Mar 08 2022

Exisle Publishing

Business, Leadership, Finance | Self-Help

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Description

Being You teaches you everything you need to know about personal branding. A personal brand tells the world about who you are as a human being personally and professionally. It's about authenticity and is derived exclusively from your mind, your heart, your values, your passions, and what you believe to be true at the core of your personal and professional self. That's why it's unique - because it begins with and is created from you. Whether you are the leader of an organization or team, engaged in creative work, in transition and changing your job, searching for a new career, going for a job interview, giving an important speech or presentation, wanting to network more effectively, or lobbying for a public position, this book will provide you with the toolkit to develop a confident personal brand. Being You shows you how to communicate your business and increase your brand awareness, both face to face and on digital platforms, including a comprehensive social media strategy. It provides practical tips to reach your target audience and land your message, while sharing the secrets of some of the world's biggest personal brands - from Oprah Winfrey to Roger Federer - on how they grew their audiences and achieved success. It's practical, authoritative, inspirational and illustrated with stories and case studies based on Maggie's own international work and experience.

Available Editions

EDITION	Other Format
ISBN	9781925335927
PRICE	$21.99 (USD)
PAGES	296

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Additional Information

Average rating from 4 members

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Featured Reviews

Tina B, Reviewer

As a current stay-at-home mom to a 5-year-old, I don't think this book was truly designed for me, but with volunteering for not only my spouse's club, son's co-op school, and even within the community, there are bits here and there that I can take from. Overall, if I still had my career as a legal secretary, then yes, I would benefit from this book immensely. There is a lot of great advice and testimonials, but it just seems it is geared more towards working individuals. The parts I was able to take away from are stopping to think about what you are going to post on social media, be authentic everyday (which I am), and when I do start looking for another career is to write down everything I have done on my resume - i.e. volunteering for my spouses' boards at our duty stations, holding a chairmanship at son's school which is a co-op, or even within the community. This is a well written and thought out book and I am glad that I had a chance to read it.

Thank you to Exisle Publishing and Ms. Eyre for allowing me the chance to read an ARC.

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Ramona M, Media/Journalist

This is an excellent resource for anyone who is building a public image, and/or creating a business. I've searched for similar information online and found bits and pieces in different places. Maggie Eyre gives all of it in one place with this guide! The exercises provided are useful for breaking down who I am and what I want to put forth as my public image. I appreciate being forced to examine my personal values in relation to my work online, to make sure everything I put forth is in alignment with who I am. This book is going to help me not only create a meaningful personal brand, but to improve the content I create.

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Brenda P, Reviewer

I work in a university where I lead a woman’s network, hence the reason I requested this book, I thoroughly enjoyed it and I must say it is a definite read for any females just needing a little direction about leadership, or looking to progress in their career or starting their own company. I highly recommend this book and I will be recommending it to all my female friends. Thanks for the ARC.