Digital Marketing Strategy
An Integrated Approach to Online Marketing
by Simon Kingsnorth
This title was previously available on NetGalley and is now archived.
Send NetGalley books directly to your Kindle or Kindle app
1
To read on a Kindle or Kindle app, please add kindle@netgalley.com as an approved email address to receive files in your Amazon account. Click here for step-by-step instructions.
2
Also find your Kindle email address within your Amazon account, and enter it here.
Pub Date Apr 30 2019 | Archive Date Sep 18 2020
Kogan Page Ltd | Kogan Page
Talking about this book? Use #DigitalMarketingStrategy #NetGalley. More hashtag tips!
Description
Optimize your digital channels and ensure your marketing strategy aligns with business objectives, with this second edition of the bestselling guide to digital marketing - recommended by the Chartered Institute of Marketing.
There is no shortage of digital marketing resources yet finding a book that covers all disciplines can be a challenge. This essential and highly readable book provides an accessible, step-by-step framework to the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives.
Now featuring cutting edge updates on social media, SEO, content marketing, user experience and customer loyalty, Digital Marketing Strategy is an ideal road map for navigating:
-Marketing automation, personalization, messaging and email
-Online and offline integration
-The power of technologies, such as AI
-New data protection and privacy strategies
Accompanied by downloadable practical implementation guides spanning SEO, paid-search, email, lead-generation and more, Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. It is an essential guide for any marketer to build an effective and practical digital strategy.
Available Editions
| EDITION | Other Format |
| ISBN | 9780749484224 |
| PRICE | $41.99 (USD) |
| PAGES | 384 |
Available on NetGalley
Featured Reviews
Paul V, Reviewer
I've been a digital marketing professional since '94 (yes, that's about when the Internet was just getting started for the general public), and this book is excellent! It covers everything you should know about Internet marketing (at this ever-changing-tech-moment). It is very comprehensive and accurate, and includes some short case studies! If you're familiar with internet marketing you may not learn much, but it's still worth a read since it may help you bring some new aspects together or help you tweak some current strategies. There is so much to know about marketing that no one book will do the job, but I highly recommend this one for a superb overview and solid info in 2019-2020.
Thanks very much for the ARC for review!!
Sinead N, Librarian
This is a great explanation of effective digital marketing, especially for 'solopreneurs' and small business owners. I appreciated the ample examples that the book gave as well as the bonus content, which alone is worth the price of the book! If you are looking for one book to answer all your digital marketing questions, this is that book!
Anya D, Reviewer
I'm just starting to set up my own artist webpage and this book was helping me immensely with planning and the social media marketing side of things.
It covers the marketing basics and gives further reading examples and then delves into implementation of marketing plans.
Darya Y, Reviewer
Good and comprehensive book on digital marketing. It can be very useful if you are not an advanced digital marketer. I think a lot of people can benefit from it at their early journey in digital marketing or have classical marketing background and are looking to transform their knowledge and experience into digital. The book provides perfect explanations of classical marketing with application to digital reality. Specifically good is SEO part. Very well explained. I liked 4 Rs approach in goals and objectives setting: Relevant, Resonating, Responsive, Recognizable. I would recommend the book to both entrepreneurs and marketing managers.
Ben B, Media/Journalist
A good general guide to those getting started in digital marketing, Digital Marketing Strategy looks at various areas where one should be skilled to employ a proper digital marketing strategy and get quality results. I'd recommend this book for anyone looking to get into digital and find where they should learn more.
Journey A, Reviewer
A very acceptable, all encompassing read about the industry of digital marketing. I found myself highlighting so many sentences and taking notes- it could be a textbook.
Reviewer 357693
------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------
Readers who liked this book also liked:
Feng Zhu; Bonnie Yining Cao
Business, Leadership, Finance, Professional & Technical, Science
Karin Hurt; David Dye
Business, Leadership, Finance, Self-Help
Scott Doorley; Carissa Carter; Stanford d.school
Business, Leadership, Finance, Computers & Internet, Self-Help
Cass R. Sunstein
Biographies & Memoirs, Business, Leadership, Finance, Nonfiction (Adult)
