Disruptive Branding

How to Win in Times of Change

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Pub Date Apr 03 2019 | Archive Date Apr 30 2019

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Description

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master their brand experience are able to survive disruption by disrupting themselves; companies that can't do this will leave themselves ripe for disruption. Disruptive Branding is a practical guide, demonstrating how to harness change to power your brand's survival and ensure growth in a transforming world. It will help ambitious, courageous and aspirational organizations to define their compelling brand strategies, design powerful brand experiences and innovate new brand-led products and services.

Disruptive Branding tells the stories of businesses that have succeeded in managing the forces of disruption. From Nintendo fighting off its competition by re-imagining gaming, to Airbnb redefining what it means to travel, modern day brands are thinking faster and smarter than ever before. This book identifies the strategies and designs that some of the world's most successful brands use to stay one step ahead of the curve. It is an invaluable resource for brands working to withstand disruption - or even become disruptors themselves.

Disruptive forces have rewritten the rules of business. In an age of continuous change the strength and authenticity of brands has become more important than ever. The organizations that can master...


Available Editions

EDITION Other Format
ISBN 9780749484064
PRICE $38.99 (USD)
PAGES 264

Average rating from 5 members


Featured Reviews

This is an excellent book filled with helpful summaries, case studies, and strategies. Branding can be very complicated and nuanced. This book may help you refine your approach and/or point you in a slightly different direction with you branding. Regardless, I'd recommend this to most small to medium businesses that either aren't clear on their branding or want some solid info on how they should be approaching branding.

My only concern is that the target audience in the description (and even the intro) don't clearly define the size of the business that will benefit from the book. I don't know what that is, but I don't think it will help tiny businesses (say less than 10 employees??), other than good advice included like the idea of keeping your product/service focused and not too wide ranging. Bottom line: Recommended.

Thanks very much for the ARC for review!

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A good read if you want to know more about effective branding and marketing in 2019. Lots of examples and case studies to show examples. I would certainly be recommending to the small business owners who come to my library as well as marketing students.

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Everything you need to know from designing, developing, launching and keeping sustainable your brand. I liked the examples of rehearsing and changes that known brands implemented to recover or make a change. Very good explanations of different concepts and how to implement them. I think this book is very useful for wide audience as well as for entrepreneurs who plan to create their product/service and associate with a brand.

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