This is an excellent book filled with helpful summaries, case studies, and strategies. Branding can be very complicated and nuanced. This book may help you refine your approach and/or point you in a slightly different direction with you branding. Regardless, I'd recommend this to most small to medium businesses that either aren't clear on their branding or want some solid info on how they should be approaching branding.

My only concern is that the target audience in the description (and even the intro) don't clearly define the size of the business that will benefit from the book. I don't know what that is, but I don't think it will help tiny businesses (say less than 10 employees??), other than good advice included like the idea of keeping your product/service focused and not too wide ranging. Bottom line: Recommended.

Thanks very much for the ARC for review!

A good read if you want to know more about effective branding and marketing in 2019. Lots of examples and case studies to show examples. I would certainly be recommending to the small business owners who come to my library as well as marketing students.

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Everything you need to know from designing, developing, launching and keeping sustainable your brand. I liked the examples of rehearsing and changes that known brands implemented to recover or make a change. Very good explanations of different concepts and how to implement them. I think this book is very useful for wide audience as well as for entrepreneurs who plan to create their product/service and associate with a brand.