Thinner in an Instant Cookbook Revised and Expanded
Great-Tasting Dinners with 350 Calories or Fewer from the Instant Pot or Other Electric Pressure Cooker
by Nancy S. Hughes
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Pub Date Mar 26 2019 | Archive Date May 01 2019
Quarto Publishing Group – Harvard Common Press | Harvard Common Press
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Description
There are loads of Instant Pot cookbooks. However, almost all are filled with rich recipes that taste decent but deliver a nasty caloric punch right to your waistline.
Here's a tasty and good-for-you alternative. In Thinner in an Instant, Nancy S. Hughes, one of the most-respected and best-selling cookbook authors in the US on health-related topics, offers up the first and only book that will help you watch or lose weight by cooking with an electric pressure cooker.
Each recipe maxes out at 350 calories per serving and comes with a complete nutritional analysis, including calories, fats, cholesterol, salt, and other information that is important to you if you are a health-savvy or weight-conscious cook—or if someone you cook for needs help losing a few pounds.
These are soul-satisfying dinners that won’t leave you hungry: Beef Burgundy on Sweet Potato Mash, Seafood Gumbo, and Greek Lemon Chicken with Asparagus, to name just a few. Plus, there are delectable, yet lo-cal, desserts, like Upside Down Chocolate Crusted Cheesecake and Lemon-Berry Bread Pudding, to round out the meal.
At last, weight-watching and calorie-conscious cooks and eaters can enjoy the speed, convenience, and ease-of-use of the Instant Pot and its cousins.
Marketing Plan
Key Selling Points:
There is no other book on the subject, which combines two strong cookbook categories—Instant Pot/electric pressure cooker and weight loss.
This revised edition adds 50 recipes (100 recipes total) and color photos.
The Instant Pot and electric pressure cooker craze will continue for at least several years.
Key Campaign Activity
Long lead media outreach
Partnerships with authors client list
Pre-publication:
Long lead publicity outreach to food, top bloggers, lifestyle and women’s outlets
Pre-order campaign on author’s platforms including her website, and You Tube.
Press release
Trade: Submit for review in Publishers Weekly, Shelf Awareness, Booklist and Foreword Reviews
School/Library: Submit for review in Library Journal. Display at ALA Annual and Midwinter Conferences.
Consumer: Goodreads giveaway. Promotion on Quarto Cooks. Partnership with Nancy’s client list of impressive organizations.
Publicity/Media:
Review copy push to targeted food, health and lifestyle online publications, including Clean Eating; CNN Health; Cooking Light; DrOz.com; Everyday Health; Fox News; Heath.com; Men’s Health; Organic Life; Natural Health; Prevention; Shape; USA Today; Woman’s Health; AARP
Review copy push to targeted national newsprint, including Boston Globe, Chicago Tribune, Denver Post, Los Angeles Times, New York Times, San Francisco Chronicle, Seattle Times, Wall St Journal, Washington
Post Promotion outreach to top food and health blogs, including goop; Everyday Health, Live Energized; Mindbodygreen; Naturally Ella; Oprah.com; Pop Sugar; Tasting Table; Well+Good; Yahoo Food/Health, Shape Online, Web MD, Health Online
Available Editions
| EDITION | Other Format |
| ISBN | 9781558329508 |
| PRICE | $24.99 (USD) |
| PAGES | 192 |
Average rating from 32 members
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