Digital Hand Lettering and Modern Calligraphy

Essential Techniques Plus Step-by-Step Tutorials for Scanning, Editing, and Creating on a Tablet

by Shelly Kim

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Pub Date Aug 27 2019 | Archive Date Aug 27 2019

Quarto Publishing Group – Quarry | Quarry Books

Arts & Photography | Crafts & Hobbies

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Description

Lettering enthusiasts of all levels will love learning easy ways to develop and adapt hand lettering skills and techniques to a variety of digital platforms in Digital Hand Lettering and Modern Calligraphy.

Popular Instagram lettering artist and workshop instructor Shelly Kim (@lettersbyshells) offers lettering enthusiasts at all levels step-by-step instruction, along with ample photos and lettering examples. Start with lettering essentials that show how to create different styles of brush lettering with the right tools, how to connect letters to form words, form flourishes, and more.

Then turn that unique calligraphy into lettering that you can use over and over again, just by digitizing it. Discover several options for creating digital lettering, each one clearly outlined and explained. Become familiar with tools and techniques that make the process fast and enjoyable.
See how far you can take your digital lettering with fun projects for creating cards, name tags, adding foiling and more.

In this book you’ll learn how to:

Produce loose, bouncy lettering that adds style to any project
Design meaningful quotes by learning a quick trick for great compositions
Create digital files that give you numerous options for adding color and changing the shapes and sizes of letters
Make a custom digital lettering brush that you can use for unique calligraphy
Letter on a tablet and learn the basics of Procreate and Apple Pencil
Use your lettering for great projects that incorporate digital and hands-on techniques
Get inspiration from stunning gallery pieces by Karin Newport of @ipadlettering and Myriam of @halfapx

Digital Hand Lettering and Modern Calligraphy will guide you to the future of lettering!

Lettering enthusiasts of all levels will love learning easy ways to develop and adapt hand lettering skills and techniques to a variety of digital platforms in Digital Hand Lettering and Modern...

Marketing Plan

Key Campaign Activity: Leverage author social and connections Pitch to art, craft, and digital outlets with new digital angle

Trade: Finished Advances

Retail: Finished Advances

Consumer: Pitch to consumer craft outlets (Real Simple, Martha Stewart Living, Cloth Paper Scissors, etc) Pitch to arts/crafts/design trade outlets (Professional Artist, Uppercase, etc) Pitch to select tech/digital outlets (PC World, CNET) Work with author on pre-order campaign –use a digital download to use to keep with the digital feel of the book. Explore partnership opportunities with apps/stylus companies, etc. Outreach to our lettering authors (Abbey Sy, Brittany Luiz, Kelly Klapstein) for reviews/promotional help Online demos/video Leverage Shelly’s social media (Instagram: 263k) Postcards for events – work with Shelly on live streaming, etc, around the book

Key Campaign Activity: Leverage author social and connections Pitch to art, craft, and digital outlets with new digital angle

Trade: Finished Advances

Retail: Finished Advances

Consumer: Pitch to...