Epic Air Fryer Cookbook
100 Inspired Recipes That Take Air-Frying in Deliciously Exciting New Directions
by Emily Paster
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Pub Date Dec 10 2019 | Archive Date Dec 03 2019
Quarto Publishing Group – Harvard Common Press | Harvard Common Press
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Description
With your air fryer, you can enjoy cooking and eating delicious fried foods guilt-free—because air-frying recipes use little or no oil. And, as the Epic Air Fryer Cookbook reveals, your air fryer can cook all kinds of dishes beyond fried foods.
Author Emily Paster shows you how to turn your air fryer into the most versatile and oft-used appliance in your kitchen arsenal with:
- Globally Inspired Recipes – Speedy Shakshuka, Teriyaki-Glazed Baby Back Ribs, Sicilian Stuffed Peppers, General Tso’s Chicken, and more
- Homey and Robust Fried Foods – Buttermilk Fried Chicken and Waffles, Chorizo Scotch Eggs, Country-Fried Steak with Onion Gravy, and more
- Meat, Seafood, and Vegetarian Main Courses – Cumin-Crusted Pork Tenderloin and Potatoes, Chicken Parmesan, Baja Fish Tacos, Sweet Potato and Farro Grain Bowls with Creamy Herb Dressing, and more
- Breakfast and Brunch – Cinnamon Streusel French Toast, Granola-Stuffed Baked Apples, Eggs in a Basket, Smoky Breakfast Potatoes with Chipotle Ketchup, and more
- Appetizers, Snacks, and Party Food – Fried Shrimp with Sweet Chili Dipping Sauce, Roasted Garlic Guacamole
with Homemade Tortilla Chips, Fried Pickles with Buttermilk-Herb Ranch Dressing, Sweet and Smoky Candied Pecans, and more - Desserts – Apple Turnovers, Caramelized Peach Shortcakes, Churros with Chocolate Dipping Sauce, Chocolate Chip Pan Cookie Sundae, Lemon-Lavender Doughnuts, and more
All the recipes in the Epic Air Fryer Cookbook use easy-to-find ingredients and feature short prep times and fast cook times. For air-frying rookies, there are ample tips for getting started with your air fryer and for using and maintaining it—no matter what make or model you own—as you enjoy cooking with it in the years to come.
Cooking with your air fryer has never been more healthy, more fun … or more epic!
Marketing Plan
Key Selling Points:
• This book is aimed at more adventurous eaters who want more globally-inspired adventurous recipes that go beyond typical fried foods.
• 100 globally-inspired air fryer cookbook recipes that are favorites from around the world with recipes inspired by cuisine from, among others, the Mediterranean (shakshuka), the Middle East (falafel)
• Air frying is top-three selling cookbook topic and remains a top-three selling cooking appliance on Amazon.
• Air fryers are selling in the 4-to 5-million unit range annually in North America
Key Campaign Activity
• Long lead media outreach
• Promote on the two authors online platforms.
Pre-publication:
• Long lead publicity outreach to food, top bloggers, lifestyle and women’s outlets
• Pre-order promotion on author’s website Westoftheloop.com (uvm:15.70K) and Instagram (2k followers) as well as her influencer contacts.
Trade:
• Submit for review in Publishers Weekly, Shelf Awareness, Booklist School/Library:
• Submit for review in Library Journal
• Display at ALA Annual and Midwinter Conferences
Consumer:
• Goodreads giveaway
• Promotion on Quarto Cooks
• Promotion on authors platforms
Publicity/Media:
• Review copy push to targeted food, health and lifestyle online publications, including Clean Eating; CNN Health; Cooking Light; DrOz.com; Everyday Health; Fox News; Heath.com; Men’s Health; Prevention; Shape; USA Today; Woman’s Health; Well+Good. MindBodyGreen
• Review copy push to targeted national newsprint, including Boston Globe, Chicago Tribune, Denver Post, Los Angeles Times, New York Times, San Francisco Chronicle, Seattle Times, Wall St Journal, Washington Post
• Promotion outreach to top food, health, and women’s blogs, including goop; Everyday Health, Live Energized; Mindbodygreen; Naturally Ella; Oprah.com; Pop Sugar; Tasting Table; Well+Good; Yahoo Food/Health, Shape Online, Web MD, Health Online
Available Editions
| EDITION | Other Format |
| ISBN | 9781558329959 |
| PRICE | $24.99 (USD) |
| PAGES | 176 |
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